Item: Adobe Campaign
Rating: 8
Author: Verified User

Use Cases and Deployment Scope

Collaborating with several people and incorporating several programs. We are able to create, coordinate and deliver all in one location.

Pros and Cons

Collaboration
Creativity
Cross-Channel Marketing

Customer Database
More Options

Compared to other websites, Adobe Campaign stacks up with its various uses. You can create with its other platforms and follow through. Other platforms, you have to use adobe to create then go somewhere else to schedule and post. Adobe Campaign allows you to use all within one like how Apple is.

Key Insights

Do you think Adobe Campaign delivers good value for the price?

Not sure

Are you happy with Adobe Campaign's feature set?

Yes

Did Adobe Campaign live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Adobe Campaign go as expected?

I wasn't involved with the implementation phase

Would you buy Adobe Campaign again?

Yes

Other Software Used

OpenText Application Content Management (formerly ApplicationXtender), Ellucian Banner, Blackboard Learn, Blackboard Collaborate, Microsoft 365 (formerly Office 365), Microsoft Teams, Google Analytics

Usability

I give a solid 8 for the use of capabilities of the platform. Although, I do not know the price and how well the transition and process goes for incorporating it into the business.

Support Rating

I give a 8, because I am not sure of the use and haven't used the support for Adobe Campaign. I was trained well and haven't had any issues to have to use the Adobe support team just yet.

Likelihood to Recommend

Adobe Campaign is great for marketing because it serves as a central place for all marketing things. We can email, text, and schedule social posts from the platform and do not have to pay for several platforms.

Pretty Good with Collaboration and Central Place

Software Version

Modules Used

Overall Satisfaction with Adobe Campaign