Item: Adobe Campaign
Rating: 10
Author: Verified User

Use Cases and Deployment Scope

Adobe Campaign is used by several marketing teams for successful execution of marketing campaign. Several products from Adobe family like Adobe Experience Manager, Adobe Target, Adobe Audience and Adobe Analytics are combined with Adobe Campaign for great experience during maintaining customers data and marketing communications. All these products through Adobe campaign enable outstanding experience in customer journey execution, customer acquisition and maintaining current customer base.

Pros and Cons

High level of personalization
Flexibility for custom integrations
Scalability

Modern graphic user interface

Return on Investment

Fast reaction on competition's actions

Key Insights

Do you think Adobe Campaign delivers good value for the price?

Not sure

Are you happy with Adobe Campaign's feature set?

Yes

Did Adobe Campaign live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Adobe Campaign go as expected?

I wasn't involved with the implementation phase

Would you buy Adobe Campaign again?

Yes

Likelihood to Recommend

Adobe Campaign Classic is really powerful campaign tool with excellent scalability and flexibility. However, it could be hard for beginners to explore and use all features.

Other Software Used

Adobe Experience Manager, Adobe Audience Manager, Adobe Analytics

Alternatives Considered

Adobe Experience Manager, Adobe Audience Manager and Adobe Analytics

Adobe Campaign is more advanced when it is used with other tools from Adobe family.

The flavor of Adobe Camapaign

Software Version

Modules Used

Overall Satisfaction with Adobe Campaign