Adobe Campaign | An Innovative Marketing Software
January 31, 2022
Adobe Campaign | An Innovative Marketing Software
Score 9 out of 10
Vetted Review
Verified User
Software Version
Adobe Campaign Standard – SaaS
Modules Used
- Message Center
- Offers/Interaction Management
- Landing pages
Overall Satisfaction with Adobe Campaign
Adobe Campaign is the only enterprise marketing software that can manage, automate, and optimise campaigns across traditional and emerging channels like direct mail, email, and mobile. We provide online services to customers. The problem was we didn't have an existing customer database. Adobe Campaign helped us in creating a personalised customer database. It aided in the delivery of personalised communications based on the client's profile, behaviour, interests, and requirements. Email integration and automation also helped us in creating personalised emails. It also helped in the creating of landing pages like subscription forms, offers, etc. By using Adobe Campaign we got great customer satisfaction.
- Creating reports is incredibly useful since this software allows you to track how well a campaign is performing and even figure out which marketing strategies are the most successful.
- Adobe Campaign assists you in organising your work and delegating assignments. You can also plan marketing outreach in advance, which is really beneficial.
- Adobe Campaign helps in tracking all of the customer interactions across all channels in one place, which allows you to send relevant and tailored messages to them.
- Adobe Campaign has templates that we can use to create landing pages and it's very useful.
- Adobe Campaign has many flaws, as well as a lack of good documentation and tutorials, which makes it difficult for users to accomplish the desired outcomes.
- Adobe Campaign is expensive and it's not as user friendly as other Adobe products.
- After a few hours of work, Adobe Campaign starts to slow down.
- Adobe Campaign has really helped in growing and managing the customer database.
- Email automation and integration feature in Adobe Campaign has helped in saving time and has increased our supporters.
- Adobe Campaign has helped in the creation and implementation of personalised emails and messages to the customers.
Do you think Adobe Campaign delivers good value for the price?
Yes
Are you happy with Adobe Campaign's feature set?
Yes
Did Adobe Campaign live up to sales and marketing promises?
Yes
Did implementation of Adobe Campaign go as expected?
Yes
Would you buy Adobe Campaign again?
Yes