Item: Adobe Campaign
Rating: 8
Author: Daniel Horton

Use Cases and Deployment Scope

Adobe Campaign was used to manage our eDM campaigns, along with the wider Adobe stack to manage our landing page optimisation, performance media bidding and optimisation. The business problem that Adobe provided a solution for us is the personalisation and customer journeys of such a diverse database which spanned across countries, languages and almost all other demographic datapoints. It allowed us to optimise a journey for our users to guide them through a journey of engagement, purchases and reactivation.

Pros and Cons

Personalised customer journeys.
Processing large datasets.
Easy to use.
Run large scale campaigns.

Crashing occasionally through complicated flows.
Further development of online training.
Plug in and exporting data.

Return on Investment

It gave us a 40% increase in engagement through some of our most valuable flows.
25% increase in landing page conversions.
75% increase in personalised email opportunities.

Key Insights

Do you think Adobe Campaign delivers good value for the price?

Yes

Are you happy with Adobe Campaign's feature set?

Yes

Did Adobe Campaign live up to sales and marketing promises?

Yes

Did implementation of Adobe Campaign go as expected?

Yes

Would you buy Adobe Campaign again?

Yes

Usability

It is easy to learn how to build flows, import dataset to use for personalisation, and manage reporting on the uplift generated from its campaigns. This allows users to make the most of its features with a short session of upskilling. Adobe also provides online training modules to further learn features with the Adobe Campaign.

Support Rating

It is easy to use, it has great features that allow for large-scale personalisation of user journeys and the reporting on the platform is easy to understand, present and make decisions off. Our staff were easily able to adapt to its changes and used the online training modules to further increase their knowledge of the platform

Likelihood to Recommend

Adobe Campaign is well suited if you are running a company with a diverse customer base and want to add segmented customer journeys and double down on your personalisation. It is easy to use allowing fast upskilling within the platform and users do not need to have an IT-heavy background or know coding. I would recommend this to you if this suits your business needs.

Easy to use and mass personalisation tool, a must have for all businesses.

Software Version

Modules Used

Overall Satisfaction with Adobe Campaign