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Adobe Experience Manager from the Perspective of a Software Developer
Updated February 08, 2022

Adobe Experience Manager from the Perspective of a Software Developer

Curtis Mortensen | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User

Software Version

5.6.1

Overall Satisfaction with Adobe Experience Manager

We have an in-house development team that develops custom implementations of Adobe Experience Manager for our clients. It is one of many CMSs our company works with to support our customers.
  • Adobe Experience Manager's biggest strength is allowing marketing departments at our clients to build out their website with minimal tech involvement (once implementation is in place.) Marketing folks can create pages and arrange pieces on the page to build out a very professional and complex design without requiring a developer to deploy the update.
  • Adobe Experience Manager is built on various open source platforms that make it possible to extend functionality in a lot of complex ways.
  • Adobe Experience Manager also does a good job integrating with many of Adobe's other marketing products, which many clients find useful.
  • I've found that Adobe Experience Manager isn't quite as stable as I'd expect an enterprise piece of software to be. There are a few out of the box components that are finnicky/fragile.
  • Supposedly this has been improved in the latest release (6.0), but up until 5.6.1 there were no true coding standards, so business logic could be found scattered all over in scriptlets and servlets. The scriplets would be part JSTL/Expression Language, part scriplet code. This is kind of a nitpick, but as a developer it definitely has an impact.
  • As a developer, this question is a little difficult to answer, but all of our clients have been pleased with flexibility an Adobe Experience Manager implementation gives them. Marketing teams can really shine and control their web presence without relying on slow tech teams to support them.
Adobe Experience Manager is definitely for enterprise applications only. Even were the cost of licensing to be reduced, in many ways, it's overkill for smaller deployments. I've also found it to be inadequate for any eCommerce applications (and I think Adobe would agree with this in their sales literature.) That said, it's fantastic for a large corporation with a big marketing department managing large amounts of content.

Adobe Experience Manager Feature Ratings

Digital Experience Platform ()
Not Rated
8.4
WYSIWYG editor
8
Code quality / cleanliness
7
Admin section
8
Page templates
9
Mobile optimization / responsive design
9
Publishing workflow
9
Form generator
9
8.2
Content taxonomy
10
SEO support
9
Bulk management
7
Availability / breadth of extensions
7
Community / comment management
8
Customer experience management ()
Not Rated
Results and Analysis ()
Not Rated
8.5
API
8
Internationalization / multi-language
9
9.0
Role-based user permissions
9

Using Adobe Experience Manager

I'll continue to use this product for many years. Adobe is making it clear they are taking customer feedback seriously and there continues to be growing demand for Adobe Experience Manager implementations. As a developer, I find that there is still lots of room in this platform to try new techniques and really keep our implementations up to par with the latest standards.

Evaluating Adobe Experience Manager and Competitors

I've done numerous implementations using WordPress (a free open source CMS that many medium sized companies are leveraging) and found that it's really awkward for non-technical users. Adobe Experience Manager is a much more friendly piece of software for managing large and varied pieces of content. However, if you just want a corporate blog, WordPress will definitely fill your needs.

Using Adobe Experience Manager

ProsCons
Like to use
Relatively simple
Easy to use
Technical support not required
Well integrated
Quick to learn
Convenient
Feel confident using
None
  • Create new web pages
  • Creating re-usable content
  • Sharing/using assets (images, videos)
  • Depending on how it was configured, page layouts can be rough
Yes, but I don't use it