Not a huge fan, but could be useful if you purchased the complete Adobe suite.
May 25, 2021

Not a huge fan, but could be useful if you purchased the complete Adobe suite.

Ben Reckelhoff | TrustRadius Reviewer
Score 1 out of 10
Vetted Review
Verified User

Overall Satisfaction with Adobe Experience Manager

Used primarily for analytics and target (testing). It was used to check other reporting as an independent source. Also used for A/B testing and analysis of A/B & redirect tests. Used to track anomalies in hourly reports. Used to automate sends of reports to team members.
  • Allows for quick viewing of pre-built reports.
  • Reliably sends pre-build reports on a schedule.
  • Makes reports that are visually easy to understand for a layperson.
  • Makes it easy to find pre-built reports.
  • Adobe requires constant updates to software or fails completely to perform.
  • Adobe products are fragmented and require expensive investment for a complete toolset. Many pieces of the marketing puzzle are behind paywalls.
  • It's far too difficult to compare date ranges in reports.
  • It's far too difficult to build reports.
  • It's far too difficult to track events that aren't set up via Adobe's proprietary tag manager. Please allow tracking of GTM tags in this toolset!
  • Negative ROI.
  • Extremely expensive and provides little value beyond what free tools offer.
  • Significant time investment from stakeholders required, which doesn't provide value.
Content Author / Administrator
This tool was not very helpful. We switched to unbounce since Experience Manager was not a complete solution. Our team members have worked with several of these tools and found this one to be the least comprehensive.

Do you think Adobe Experience Manager delivers good value for the price?

No

Are you happy with Adobe Experience Manager's feature set?

No

Did Adobe Experience Manager live up to sales and marketing promises?

No

Did implementation of Adobe Experience Manager go as expected?

I wasn't involved with the implementation phase

Would you buy Adobe Experience Manager again?

No

I do not like this suite of tools. They are incomplete. To have access to all tools may be useful, but since our company's $100k/yr+ investment was not enough to have full access, I cannot speak to that. I can only say that Adobe Target + Analytics was not sufficient. Even those two tools do not communicate completely without special considerations. These are things I will (and have) warned other potential users about. Also, the constant updates which typically break some of our reporting.

Adobe Experience Manager Feature Ratings

WYSIWYG editor
4
Code quality / cleanliness
4
Admin section
1
Page templates
2
Library of website themes
4
Mobile optimization / responsive design
4
Publishing workflow
3
Form generator
2
Content taxonomy
2
SEO support
1
Bulk management
3
Availability / breadth of extensions
1
Community / comment management
3
API
1
Internationalization / multi-language
Not Rated
Role-based user permissions
3