A great alternative to better explore, understand, predict and model each client
April 11, 2022

A great alternative to better explore, understand, predict and model each client

Miguel Revelles | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with Adobe Experience Platform Launch

Adobe Experience Platform Launch helps us manage the customer experience through some of its services. The platform collaborates with business transformation based on data and good practices, uniting content and data. These include data science, audience segments or interactions to give a complete and consistent view of each customer.
  • Manage the customer experience.
  • Collaboration with business transformation.
  • Audience segments and interactions.
  • In improving and maintaining the interface of some of its platforms.
  • Provide a greater number of tutorials and uses for its tools.
  • Deploy other third-party applications.
  • A possitive impact. The ROI estimated it´s about a 115-120%.
We have not used any other similar product.

Do you think Adobe Experience Platform Launch delivers good value for the price?

Yes

Are you happy with Adobe Experience Platform Launch's feature set?

Yes

Did Adobe Experience Platform Launch live up to sales and marketing promises?

Yes

Did implementation of Adobe Experience Platform Launch go as expected?

Yes

Would you buy Adobe Experience Platform Launch again?

Yes

Oracle CX Marketing (formerly Oracle Marketing Cloud)
At first it becomes somewhat difficult to use, since it has many options that are somewhat difficult for those who are not familiar, but it is a matter of practice and learning through trial and error. There are also video tutorials and articles that explain each of the options in more detail, for those who need to dig deeper.
The support is appropriate for this type of platform. In our case, we have not had to make much use of it, but the way of contacting it is comfortable and simple. They are always available to help or clarify any type of doubt that may arise during the acquisition or use of any of their tools. This provides security and reliability when opting for this company.
Adobe Experience Platform Launch is well suited to tag management by offering innovative tools that collect and distribute data across digital marketing systems. Implementations are made easy by having open APIs that automate baselines for various tools.As today's customers interact with our brand on an increasing number of devices and through an increasing number of channels, it is becoming increasingly difficult to analyze customer behavior throughout their journey. But with Adobe Analytics you can integrate data from almost any source, which makes the task much easier.

Adobe Experience Platform Launch Feature Ratings

Tag library
9
Tag variable mapping
8
Ease of writing custom tags
9
Rules-driven tag execution
9
Tag performance monitoring
10
Improved page load times
8
Mobile app tagging
8
Library of JavaScript extensions
8
Event tracking
9
Mobile event tracking
8
Data distribution management
9
Universal data layer
10
Automated error checking
8
Role-based user permissions
9