Great tool
April 12, 2022

Great tool

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Overall Satisfaction with Adobe Experience Platform Launch

i use Adobe Experience Platform Launch to boost conversion rates by moving client-only implementations to the Adobe server with Experience Platform Launch. In addition, we also have used Adobe Experience Platform Launch to stream event-level data from browsers and apps to non-Adobe destinations in seconds which has increased efficiency for our overall team.
  • Overcome sluggish sites and apps
  • boost conversion rates
  • Nothing that I can think of at this time
  • Enrich data collected
  • No 3rd party cookies
The features and functionality of Adobe Experience Platform Launch far exceeds the features and functionality of Google Tag Manager due to the third-party integrations, better performance and speed, and the direction the tool is heading. Google Tag Manager does not offer the same depth of performance and integrations at this time.

Do you think Adobe Experience Platform Launch delivers good value for the price?

Yes

Are you happy with Adobe Experience Platform Launch's feature set?

Yes

Did Adobe Experience Platform Launch live up to sales and marketing promises?

Yes

Did implementation of Adobe Experience Platform Launch go as expected?

Yes

Would you buy Adobe Experience Platform Launch again?

Yes

The Adobe Experience Platform Launch tool is extremely easy to use as well as very easy to implement. The resources available for the tool allow for great direction in regards to setting the tool up and onboarding other employees for using it at your company. I would recommend it to other teams looking for this functionality.
The support team associated with the Adobe Experience Platform Launch tool is very helpful. Adobe is a trusted resource for all of their tools and there are plenty of tutorials available for those looking to onboard the tool and use it across the organization. I recommend the Adobe Experience Platform Launch support team.
Adobe Experience Platform Launch is well suited for better performance on your websites. It allows you to have faster websites and apps by moving work in a browser or on a mobile device to the server. It also allows for flexible implementations to use JavaScript to create server-side rules without changing client-side code.

Adobe Experience Platform Launch Feature Ratings

Tag library
5
Tag variable mapping
7
Ease of writing custom tags
6
Rules-driven tag execution
5
Tag performance monitoring
5
Improved page load times
10
Mobile app tagging
7
Library of JavaScript extensions
10
Event tracking
5
Mobile event tracking
6
Data distribution management
6
Universal data layer
6
Automated error checking
8
Role-based user permissions
8