Next Gen Tag Management System
April 12, 2022

Next Gen Tag Management System

Jayant Singh | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User

Overall Satisfaction with Adobe Experience Platform Launch

Business decisions based on multiple campaigns and sources got complicated where Adobe Experience Platform Launch makes the job easy while manipulating the different source data into one. The new interface is lighter than DTM and Google Analytics while doing TMS function.
  • Performance got better for marketing
  • Custom tag and variable mapping works smoothly
  • Connecting multiple data source into single
  • Simple UI and navigation
  • Costing of product
  • More tutorial for tool usages
  • Increase business ROI after successful implementation
  • Improved data centric audience management

Do you think Adobe Experience Platform Launch delivers good value for the price?

Yes

Are you happy with Adobe Experience Platform Launch's feature set?

Yes

Did Adobe Experience Platform Launch live up to sales and marketing promises?

Yes

Did implementation of Adobe Experience Platform Launch go as expected?

Yes

Would you buy Adobe Experience Platform Launch again?

Yes

The next-gen Adobe Experience Platform Launch version is much lighter than other free tools like GTM and DTM. Easy setup and multiple development workspace is a key part.
It is average support as it gets light, a bit of time to respond, but the overall product feature is superb.
To improve the user journey from day-1 to placing an order from the website or mobile app, the TMS feature played a vital role while getting user insights as page visits, sessions, and custom activity traced via TMS which really helped to focus on business metrics closely.

Adobe Experience Platform Launch Feature Ratings

Tag library
8
Tag variable mapping
7
Ease of writing custom tags
8
Rules-driven tag execution
8
Tag performance monitoring
8
Improved page load times
7
Mobile app tagging
8
Library of JavaScript extensions
6
Event tracking
7
Mobile event tracking
8
Data distribution management
7
Universal data layer
8
Automated error checking
7
Role-based user permissions
8