Item: Adobe Experience Manager
Rating: 9
Author: Verified User

Use Cases and Deployment Scope

Adobe Experience Manager helps deliver our ads and promotions around all our channels and website. It's crucial because we have multiple locations and regions, and we need to be nimble. Our website and ILS are central to our marketing. Adobe Experience Manager is driving the ads/promo hub and helping us deliver the best customer experience possible through the customer journey.

Pros and Cons

Integration with our environment
Package manager to push content change
Publishing flow

User interface
Training and support

Return on Investment

Improve customer journey
Improve content delivery

Usability

8

It takes time to be good with the platform. Luckily, some people have spent time creating great tutorials on Youtube.

Key Insights

Do you think Adobe Experience Manager delivers good value for the price?

Yes

Are you happy with Adobe Experience Manager's feature set?

Yes

Did Adobe Experience Manager live up to sales and marketing promises?

Yes

Did implementation of Adobe Experience Manager go as expected?

Yes

Would you buy Adobe Experience Manager again?

Yes

Other Software Used

Adobe Audience Manager, Adobe Analytics, Adobe Advertising Cloud (formerly adobe media optimizer)

Likelihood to Recommend

It depends on your need. This is a big investment and commitment in terms of how we operate, so you need to make sure you are ready for that change and see the ROI at the end of the implementation that will take time and require skilled people. But if you need to manage complex SaaS, cloud, and websites with a variety of content, if you need a true real-time platform, that's probably worth the try.

Support Rating

9

Abobe has great customer and user support that it's needed to make sure you know what you are doing for the first few months at least!

A must to increase customers experience and customers journey

Overall Satisfaction with Adobe Experience Manager