Item: Adobe Experience Platform Launch
Rating: 7
Author: Verified User

Use Cases and Deployment Scope

Working in advertising through an agency, we have multiple clients and multiple campaigns that need to be monitored and analysed. We use it to help us bring together data from a variety of tags and sources, it is essentially our GTM hub. It helps create a pretty seamless user experience across devices and touch-points as well as helps put together a single viewpoint of the customer.

Pros and Cons

Real time customer data
Good user experience
Industry trends

Can be quite technical, requires a lot of practice
Price is not as competitive as it could be
Integration with certain third part tools could be better

Return on Investment

Given us the ability to track and monitor better
Less time spent putting together analytics
Data easily visualised

Alternatives Considered

Google Tag Manager

There are a lot of free alternatives and probably cheaper alternatives as well but from a technical stand point I don't believe they provide what Adobe Experience Platform Launch does. It may be complex to understand and use but what you get out of it is worthwhile and value for money.

Key Insights

Do you think Adobe Experience Platform Launch delivers good value for the price?

Yes

Are you happy with Adobe Experience Platform Launch's feature set?

Yes

Did Adobe Experience Platform Launch live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Adobe Experience Platform Launch go as expected?

I wasn't involved with the implementation phase

Would you buy Adobe Experience Platform Launch again?

Yes

Other Software Used

HubSpot Marketing Hub, Falcon.io, Prezi

Usability

Requires some technical knowledge and practice, can be a little difficult to follow and understand but generally works well once you have a better understanding of the platform.

Support Rating

I have not yet made use of the support but believe it to be adequate based on other accounts I have heard

Likelihood to Recommend

I have found that it works well in environments where there is high levels of technical knowledge as well as within scenarios where you have many clients and many campaigns to track. I think that there are easier alternatives for beginners or smaller agencies that don't requires as much as Adobe offers.

Adobe Experience Platform Launch

Overall Satisfaction with Adobe Experience Platform Launch