Adobe Experience Platform Launch
April 14, 2022

Adobe Experience Platform Launch

Anonymous | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User

Overall Satisfaction with Adobe Experience Platform Launch

Working in advertising through an agency, we have multiple clients and multiple campaigns that need to be monitored and analysed. We use it to help us bring together data from a variety of tags and sources, it is essentially our GTM hub. It helps create a pretty seamless user experience across devices and touch-points as well as helps put together a single viewpoint of the customer.
  • Real time customer data
  • Good user experience
  • Industry trends
  • Can be quite technical, requires a lot of practice
  • Price is not as competitive as it could be
  • Integration with certain third part tools could be better
  • Given us the ability to track and monitor better
  • Less time spent putting together analytics
  • Data easily visualised
There are a lot of free alternatives and probably cheaper alternatives as well but from a technical stand point I don't believe they provide what Adobe Experience Platform Launch does. It may be complex to understand and use but what you get out of it is worthwhile and value for money.

Do you think Adobe Experience Platform Launch delivers good value for the price?

Yes

Are you happy with Adobe Experience Platform Launch's feature set?

Yes

Did Adobe Experience Platform Launch live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Adobe Experience Platform Launch go as expected?

I wasn't involved with the implementation phase

Would you buy Adobe Experience Platform Launch again?

Yes

Requires some technical knowledge and practice, can be a little difficult to follow and understand but generally works well once you have a better understanding of the platform.
I have not yet made use of the support but believe it to be adequate based on other accounts I have heard
I have found that it works well in environments where there is high levels of technical knowledge as well as within scenarios where you have many clients and many campaigns to track. I think that there are easier alternatives for beginners or smaller agencies that don't requires as much as Adobe offers.

Adobe Experience Platform Launch Feature Ratings

Tag library
7
Tag variable mapping
7
Ease of writing custom tags
6
Rules-driven tag execution
6
Tag performance monitoring
7
Improved page load times
6
Mobile app tagging
7
Library of JavaScript extensions
8
Event tracking
6
Mobile event tracking
6
Data distribution management
7
Universal data layer
7
Automated error checking
7
Role-based user permissions
7