A great tag management tool by Adobe
April 14, 2022

A great tag management tool by Adobe

Anonymous | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with Adobe Experience Platform Launch

We use Adobe Experience Platform Launch to implement tracking for Adobe Analytics and also managing third party pixels. All the tracking requirements and data report requirements, if new, are being handled by implementing tracking via Adobe Launch. We are also using other behavioural analysis tools and sometimes onboard other tools for short term analysis whose implementation is being managed by Launch. Apart from this a lot re-marketing and conversion pixels are also managed using this tool.
  • Third party pixel placement including conversions, remarketing and behavioural analytics tool
  • Separate environments for testing & development
  • Array of options of triggers and actions
  • Documentation available could be made more easier and elaborate
  • Schema is not the easiest one to understand for new users
  • Slight impact on page load
  • Speed of execution of tags is really fast which makes it our go to tool for any tag implementation
  • Learning curve is there but for experienced folks as in our case it was okay
  • Custom tags were a must for us and Lauch was able to suffice this use case

Do you think Adobe Experience Platform Launch delivers good value for the price?

Yes

Are you happy with Adobe Experience Platform Launch's feature set?

Yes

Did Adobe Experience Platform Launch live up to sales and marketing promises?

Yes

Did implementation of Adobe Experience Platform Launch go as expected?

Yes

Would you buy Adobe Experience Platform Launch again?

Yes

Adobe Experience Platform Launch is great tool to have in your kit if you have a team of implementation and also use other Adobe suit products. It makes the execution speed for tag implementation super quick and also the management of the same is also very easy. We have been able to implement countless tags and manage them using Launch.
Have found Adobe support really helpful at all times.
Adobe Experience Platform Launch is best suited for scenarios where other Adobe suite products are being used as it makes it almost seamless to implement and get the best out of the Adobes powerful suit. The thirds party pixel placements are also quite easy and it becomes very helpful to temporary switch on or off the pixels as per their requirement.

Adobe Experience Platform Launch Feature Ratings

Tag library
9
Tag variable mapping
9
Ease of writing custom tags
8
Rules-driven tag execution
9
Tag performance monitoring
7
Improved page load times
7
Mobile app tagging
9
Library of JavaScript extensions
8
Event tracking
8
Mobile event tracking
10
Data distribution management
9
Universal data layer
10
Automated error checking
8
Role-based user permissions
8