Easy to use customer relationship platform
Anonymous | TrustRadius Reviewer
April 26, 2020

Easy to use customer relationship platform

Score 8 out of 10
Vetted Review
Verified User
Review Source

Overall Satisfaction with Adobe Marketing Cloud

We utilize Adobe Marketing Cloud in order to generate deep insight into our customers as well as building personalized campaigns and managing our digital content and assets. All of our data and content is brought together in one place which allows us to create and execute personal customer experiences—allowing us to streamline and effectively manage our digital content spend.
  • Excellent cross platform integration.
  • Great CRM platform.
  • Easy integration from a variety of other platforms.
  • Very easy to manage once live.
  • Integration of more social platforms would be helpful.
  • Incremental search ability would be useful.
  • Setup time can be improved.
  • Excellent customer acquisition cost saver.
  • Centralized CRM list management.
  • Excellent ROI for our company.
We weighed our Adobe Marketing Cloud decision against a variety of alternatives—the majority of which were Salesforce/CRM products. We ultimately decided to go with the Adobe Marketing Cloud product for a few key reasons. The first was the cost, we felt Adobe products were more competitively priced. The second and more important to us was the ease of integration—we felt Adobe products would be easier to integrate into the rest of our social platform.
Adobe Marketing Cloud has provided us excellent customer service. We found the team very professional and easy to deal with from our first inquiry through integration/setup. Whenever we have had any sort of question or issue they have provided us with great answers and service in a very timely manner.

Do you think Adobe Marketing Cloud delivers good value for the price?

Yes

Are you happy with Adobe Marketing Cloud's feature set?

Yes

Did Adobe Marketing Cloud live up to sales and marketing promises?

Yes

Did implementation of Adobe Marketing Cloud go as expected?

Yes

Would you buy Adobe Marketing Cloud again?

Yes

Adobe Marketing Cloud has allowed us to manage a variety of customer relationships as well as CRM lists and integrate them into 1 platform in a very easy to use/user-friendly way. It allowed us to consolidate a variety of social platforms and manage them from 1 integrated dashboard/database to more efficiently manage the time and resources of our marketing effort/budget.