A lot of good features, but improvement necessary
December 01, 2021
A lot of good features, but improvement necessary
Score 7 out of 10
Vetted Review
Verified User
Modules Used
- Marketo Lead Management
- Marketo Analytics
- Marketo Web Personalization
Overall Satisfaction with Adobe Marketo Engage
We use it to plan email communications, export and manage customer lists, A/B test our communications, and create landing pages for our marketing campaigns. It helps us stay agile in our marketing strategies by being able to deploy landing pages quickly and tailor our messaging to adapt to the reality of each of our target audiences.
- Landing page creation.
- Email tailoring and customization.
- Segmentation capabilities.
- Landing pages are not flexible.
- Exporting contact lists in different languages creates weird characters.
- Product Launches
- Upsell
- Cross-Sell
- Customer Service
- Lead Management
Increase awareness of new products or services to either new users or people who purchased one of our other products. Show add-ons or newer products to actual or previous clients, which may need an upgrade. Keep our clients or previous clients up to date with the industry's latest standards, new products, pieces of content, and more Stay in touch with our clients and customer management.
I also used Sengrid and Cyberimpact. Obviously, Adobe Marketo Engage has more functionalities that put it in a class of its own, so an opinion on pricing will vary. The interface of Marketo is okay, but not that great.
250,000 to 1 million
Do you think Adobe Marketo Engage delivers good value for the price?
Yes
Are you happy with Adobe Marketo Engage's feature set?
Yes
Did Adobe Marketo Engage live up to sales and marketing promises?
I wasn't involved with the selection/purchase process
Did implementation of Adobe Marketo Engage go as expected?
I wasn't involved with the implementation phase
Would you buy Adobe Marketo Engage again?
Yes