The ideal email marketing tool for large campaigns
December 08, 2021

The ideal email marketing tool for large campaigns

Awais Rashid | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source

Modules Used

  • Marketo Lead Management
  • Marketo Analytics
  • Marketo Web Personalization
  • Marketo Ad Bridge

Overall Satisfaction with Adobe Marketo Engage

We have been using Pardot for marketing emails but we transitioned to Adobe Marketo Engage because it is super efficient. It provides us with all the essential features to expedite the process of creating, sending, and analysing emails, especially at a company like KeepTruckin where we frequently create and send marketing email drips. The advanced A/B Testing features provide us with useful insights on how to craft our next emails.
  • Ideal for managing large campaigns.
  • Advanced nurture features.
  • Great for international marketing teams.
  • User interface and user flow can be improved.
  • Analytics dashboard could be made much more intuitive.
  • Relatively new and has less community support.
  • Product Launches
  • Upsell
  • Lead Management
  • Prospecting / New Business
We are mainly using our emails for product communications, new offers, seasonal and holidays to improve ARR, and multiple other use cases.

Do you think Adobe Marketo Engage delivers good value for the price?

Yes

Are you happy with Adobe Marketo Engage's feature set?

Yes

Did Adobe Marketo Engage live up to sales and marketing promises?

Yes

Did implementation of Adobe Marketo Engage go as expected?

Yes

Would you buy Adobe Marketo Engage again?

Yes

The modular format, quick and easy setup, A/B testing, and advanced nurture features are all that compels me to recommend Adobe Marketo Engage.

Adobe Marketo Engage Feature Ratings

WYSIWYG email editor
10
Dynamic content
8
Ability to test dynamic content
8
Landing pages
10
A/B testing
10
Mobile optimization
6
Email deliverability reporting
10
List management
10
Triggered drip sequences
6
Lead nurturing
10
Lead scoring and grading
9
Data quality management
7
Automated sales alerts and tasks
7
Calendaring
10
Event/webinar marketing
8
Social sharing and campaigns
8
Dashboards
8
Standard reports
7
Custom reports
7
API
3
Role-based workflow & approvals
6
Customizability
7
Integration with Salesforce.com
5
Integration with Microsoft Dynamics CRM
5
Integration with SugarCRM
5