The ideal email marketing tool for large campaigns
December 08, 2021
The ideal email marketing tool for large campaigns
Modules Used
- Marketo Lead Management
- Marketo Analytics
- Marketo Web Personalization
- Marketo Ad Bridge
Overall Satisfaction with Adobe Marketo Engage
We have been using Pardot for marketing emails but we transitioned to Adobe Marketo Engage because it is super efficient. It provides us with all the essential features to expedite the process of creating, sending, and analysing emails, especially at a company like KeepTruckin where we frequently create and send marketing email drips. The advanced A/B Testing features provide us with useful insights on how to craft our next emails.
- Ideal for managing large campaigns.
- Advanced nurture features.
- Great for international marketing teams.
- User interface and user flow can be improved.
- Analytics dashboard could be made much more intuitive.
- Relatively new and has less community support.
- Product Launches
- Upsell
- Lead Management
- Prospecting / New Business
We are mainly using our emails for product communications, new offers, seasonal and holidays to improve ARR, and multiple other use cases.
25,000 to 100,000
Do you think Adobe Marketo Engage delivers good value for the price?
Yes
Are you happy with Adobe Marketo Engage's feature set?
Yes
Did Adobe Marketo Engage live up to sales and marketing promises?
Yes
Did implementation of Adobe Marketo Engage go as expected?
Yes
Would you buy Adobe Marketo Engage again?
Yes