Marketo Engage makes B2C campaigns much easier
December 13, 2021
Marketo Engage makes B2C campaigns much easier

Score 10 out of 10
Vetted Review
Verified User
Modules Used
- Marketo Lead Management
- Marketo Analytics
- Marketo Web Personalization
Overall Satisfaction with Adobe Marketo Engage
We use Marketo to manage marketing automation and streamline personalized marketing messages.
Pros
- Smart campaign to custom marketing experience based on user behaviors.
- Easy to set up cadence.
- Easy to make actions based on campaign responses.
- Marketo technical support is timely and proficient.
Cons
- Paid training materials are not very useful and immediately applicable to real-world usage.
- Can not open a new page to show a different campaign side by side.
- Can not duplicate flow steps.
- Marketo terms and icons are confusing and not straightforward.
- Product Launches
- Lead Management
- Prospecting / New Business
Marketo listens to prospects' behaviors on our website and sends pre-defined marketing materials with custom cadence to the prospect. These real-time marketing actions make communication with prospects a lot easier.
Less than 10,000
Do you think Adobe Marketo Engage delivers good value for the price?
Yes
Are you happy with Adobe Marketo Engage's feature set?
Yes
Did Adobe Marketo Engage live up to sales and marketing promises?
Yes
Did implementation of Adobe Marketo Engage go as expected?
Yes
Would you buy Adobe Marketo Engage again?
Yes
Adobe Marketo Engage Feature Ratings
Using Marketo's core features
- Programs
- Email Templates
- Forms
- Landing Pages
- Smart Campaigns
- Reporting/Analytics
Comments
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