Marketo Engage makes B2C campaigns much easier
December 13, 2021

Marketo Engage makes B2C campaigns much easier

Anonymous | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Modules Used

  • Marketo Lead Management
  • Marketo Analytics
  • Marketo Web Personalization

Overall Satisfaction with Adobe Marketo Engage

We use Marketo to manage marketing automation and streamline personalized marketing messages.
  • Smart campaign to custom marketing experience based on user behaviors.
  • Easy to set up cadence.
  • Easy to make actions based on campaign responses.
  • Marketo technical support is timely and proficient.
  • Paid training materials are not very useful and immediately applicable to real-world usage.
  • Can not open a new page to show a different campaign side by side.
  • Can not duplicate flow steps.
  • Marketo terms and icons are confusing and not straightforward.
  • Product Launches
  • Lead Management
  • Prospecting / New Business
Marketo listens to prospects' behaviors on our website and sends pre-defined marketing materials with custom cadence to the prospect. These real-time marketing actions make communication with prospects a lot easier.

Do you think Adobe Marketo Engage delivers good value for the price?

Yes

Are you happy with Adobe Marketo Engage's feature set?

Yes

Did Adobe Marketo Engage live up to sales and marketing promises?

Yes

Did implementation of Adobe Marketo Engage go as expected?

Yes

Would you buy Adobe Marketo Engage again?

Yes

If the business rules are straightforward and not too convoluted, Marketo is a light but powerful tool to use.

Adobe Marketo Engage Feature Ratings

WYSIWYG email editor
8
Dynamic content
10
Ability to test dynamic content
8
Landing pages
7
Mobile optimization
8
Email deliverability reporting
9
List management
9
Triggered drip sequences
10
Lead nurturing automation
8
Calendaring
10
Dashboards
3
Standard reports
2
Custom reports
5
API
7
Customizability
6
Integration with Salesforce.com
9

Using Marketo's core features

  • Programs
  • Email Templates
  • Forms
  • Landing Pages
  • Smart Campaigns
  • Reporting/Analytics

Adobe Marketo Engage Training

After the training, I still can't easily create smart campaigns that meet the business rules. It took a lot of self-learning to start getting a hang of it.