Adobe Marketo Engage is the "Best in Breed" for Marketing Automation Products
December 23, 2021

Adobe Marketo Engage is the "Best in Breed" for Marketing Automation Products

Anonymous | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Modules Used

  • Marketo Lead Management
  • Marketo Analytics
  • Marketo Sales Insight

Overall Satisfaction with Adobe Marketo Engage

My organization uses [Adobe] Marketo Engage as our sole marketing automation system for engaging with our customer base via email, as well as a critical mechanism for operational routing initiatives. Of our organization's entire MarTech platform stack, [Adobe] Marketo Engage is the center around which our other platforms orbit, indicating how critical it is to our organization's initiatives. By leveraging [Adobe] Marketo Engage's sophisticated segmentation, dynamic content, engagement program, and API application support functionalities, we're able to granularly target with first-party and third-party demographic and behavioral data, reaching customers with the right content at the right time in their lifecycle journey -- helping us achieve critical internal KPI goals.
  • Segmentation and targeting
  • Engagement and nurture programs
  • Program templates
  • Dynamic content in emails and landing pages
  • Customization of reporting and analytics
  • Technical documentation
  • More API Launchpoint Partners
  • Product Launches
  • Customer Service
  • Lead Management
  • Prospecting / New Business
While my current organization does not currently actively support sales teams with our [Adobe] Marketo Engage instance due to the nature of our support and goal structure, we do utilize the tool to support growth across different verticals and horizontals through outbound email campaigns. We use [Adobe] Marketo Engage's automation and API application capabilities to reach our customers at critical points in their lifecycle journey to have them complete actions in our console that will enable their development cycle and the end-users who will leverage their products. We also use [Adobe] Marketo Engage's automation and API application capabilities to nurture new leads with onboarding content to make the most of their experience working with our systems.
[Adobe] Marketo Engage, frankly, blows every other comparable product out of the water, from my perspective due to its' extensive customization and integration capabilities.

Do you think Adobe Marketo Engage delivers good value for the price?

Yes

Are you happy with Adobe Marketo Engage's feature set?

Yes

Did Adobe Marketo Engage live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Adobe Marketo Engage go as expected?

I wasn't involved with the implementation phase

Would you buy Adobe Marketo Engage again?

Yes

[Adobe] Marketo Engage is best suited for organizations operating at the enterprise level or organizations looking to take their marketing campaigns and operations to the enterprise level. Because the platform has a robust feature set, it does require a steep learning curve to maximize [the] use of the platform. [Still], as an experienced user, I'd say that [a] steep learning curve is worth it because the platform acts as a force multiplier for outbound marketing and sales initiatives. For organizations that don't have a broad scope of functional requirements for email campaigns, don't require sophisticated engagement or nurture programs, don't require operational functions to support Sales teams, or don't require a suite of third-party and first-party integrations, [Adobe] Marketo [Engage] might be too advanced for the organization's needs.

Adobe Marketo Engage Feature Ratings

WYSIWYG email editor
9
Dynamic content
10
Ability to test dynamic content
10
Landing pages
7
A/B testing
7
Mobile optimization
8
Email deliverability reporting
10
List management
10
Triggered drip sequences
10
Lead nurturing automation
10
Lead scoring and grading
10
Data quality management
10
Automated sales alerts and tasks
10
Calendaring
6
Event/webinar marketing
10
Social sharing and campaigns
3
Dashboards
7
Standard reports
7
Custom reports
8
API
8
Role-based workflow & approvals
10
Customizability
10
Integration with Salesforce.com
9