Item: Adobe Marketo Engage
Rating: 10
Author: Verified User

Use Cases and Deployment Scope

I used it for customer marketing campaigns, email nurtures, landing pages, and attribution. [Adobe] Marketo [Engage] allows me to reach all our customers and keep them engaged.

Pros and Cons

Email Nurture
Attribution
Landing pages

customization
email deliverability
steep learning curve

Using Marketo to Support Sales Goals

Product Launches
Upsell
Cross-Sell
Customer Service
Lead Management

I don't focus on sales in my function / job description- cannot accurately review this use case.

Alternatives Considered

n/a

Number of Contacts (List Size)

Less than 10,000

Using Adobe Marketo Engage for B2C or B2B marketing

B2B

Key Insights

Do you think Adobe Marketo Engage delivers good value for the price?

Not sure

Are you happy with Adobe Marketo Engage's feature set?

Yes

Did Adobe Marketo Engage live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Adobe Marketo Engage go as expected?

I wasn't involved with the implementation phase

Would you buy Adobe Marketo Engage again?

Yes

Likelihood to Recommend

Suited for a well-connected marketing team, who can agree and align on how campaigns should be organized and delivered. Need a strong admin to help guide the team and solve Adhoc issues from my exp

Great tool for lean marketing teams looking to achieve business value

Overall Satisfaction with Adobe Marketo Engage