Marketo the MAP
January 05, 2022
Marketo the MAP
Score 6 out of 10
- Marketo Lead Management
- Marketo Analytics
- Marketo Web Personalization
- Marketo ABM
- Marketo Ad Bridge
- Marketo Sales Insight
- Marketo ContentAI
Overall Satisfaction with Adobe Marketo Engage
we currently use Adobe Marketo engage for a marketing automation process. More on handling lead generation, email marketing campaigns execution to target sales opportunities. Also, we use this together with Salesforce (CRM) to handle and nurture our leads. [Adobe] Marketo [Engage] is essential in our process to measure our leads' behavior and engagement with our solutions and analyze the marketing and sales performances
- Product Launches
- Lead Management
- Prospecting / New Business
lead generation management and prospecting new leads to be qualified coming from our marketing campaigns. Same with target accounts and activities involving our company. This helps us analyze marketing/sales performance to reach our target revenue
Do you think Adobe Marketo Engage delivers good value for the price?
Are you happy with Adobe Marketo Engage's feature set?
Did Adobe Marketo Engage live up to sales and marketing promises?
I wasn't involved with the selection/purchase process
Did implementation of Adobe Marketo Engage go as expected?
I wasn't involved with the implementation phase
Would you buy Adobe Marketo Engage again?
[Adobe] Marketo [Engage] is a streamlined and straightforward marketing automation solution that meets the majority of our lead collection and storage needs. Our organization serves the Event Services market and the majority of our customers, as well as our internal record collection needs, require data to be collected and passed in an external MAM/CRM.