WYSIWYG in Marketo
Updated June 25, 2022
WYSIWYG in Marketo
Score 9 out of 10
- Marketo Analytics
Overall Satisfaction with Adobe Marketo Engage
We use it as our primary marketing automation tool in regards to the management of the leads/customers in our database, for all of our emails and hosted webinars, and the production of our forms and landing pages. It is the best tool we have found in regards to our company size and the integrations that it enables.
- Email production, sending, and testing.
- Form creation.
- Lead scoring.
- Multiple integrations (SFDC, On24, Openprise, etc.)
- Clunky UX.
- Bugs and customer service.
- Analytics dashboards could be built out more.
- Product Launches
- Lead Management
- Prospecting / New Business
We primarily stick our net new leads into nurture programs and let them choose their adventure in terms of the messaging that they want to receive. Once a lead exhausts from nurture, the rest of our comms tend to be more batch and blast with newsletters, event invitations, etc.
Do you think Adobe Marketo Engage delivers good value for the price?
Are you happy with Adobe Marketo Engage's feature set?
Did Adobe Marketo Engage live up to sales and marketing promises?
Did implementation of Adobe Marketo Engage go as expected?
I wasn't involved with the implementation phase
Would you buy Adobe Marketo Engage again?
It's well suited for any asset production, like emails and landing pages. It helps you track a lead's lifecycle and how they interact with your brand from creation all the way to conversion and a little beyond that too (e.g. lead scoring, Bizible, etc.) It no longer tracks email send activity past 90 days, so any long-term tracking in regards to email touchpoints is a no-go. It also is not suitable for any opportunity information or large-scale analysis that pulls in more than leads and contacts.