Item: Adobe Marketo Engage
Rating: 9
Author: Verified User

Use Cases and Deployment Scope

We use it as our primary marketing automation tool in regards to the management of the leads/customers in our database, for all of our emails and hosted webinars, and the production of our forms and landing pages. It is the best tool we have found in regards to our company size and the integrations that it enables.

Pros and Cons

Email production, sending, and testing.
Form creation.
Lead scoring.
Multiple integrations (SFDC, On24, Openprise, etc.)

Clunky UX.
Bugs and customer service.
Analytics dashboards could be built out more.

Using Marketo to Support Sales Goals

Product Launches
Upsell
Cross-Sell
Lead Management
Prospecting / New Business

We primarily stick our net new leads into nurture programs and let them choose their adventure in terms of the messaging that they want to receive. Once a lead exhausts from nurture, the rest of our comms tend to be more batch and blast with newsletters, event invitations, etc.

Number of Contacts (List Size)

250,000 to 1 million

Using Adobe Marketo Engage for B2C or B2B marketing

B2B

Key Insights

Do you think Adobe Marketo Engage delivers good value for the price?

Yes

Are you happy with Adobe Marketo Engage's feature set?

Yes

Did Adobe Marketo Engage live up to sales and marketing promises?

Yes

Did implementation of Adobe Marketo Engage go as expected?

I wasn't involved with the implementation phase

Would you buy Adobe Marketo Engage again?

Yes

Likelihood to Recommend

It's well suited for any asset production, like emails and landing pages. It helps you track a lead's lifecycle and how they interact with your brand from creation all the way to conversion and a little beyond that too (e.g. lead scoring, Bizible, etc.) It no longer tracks email send activity past 90 days, so any long-term tracking in regards to email touchpoints is a no-go. It also is not suitable for any opportunity information or large-scale analysis that pulls in more than leads and contacts.

WYSIWYG in Marketo

Modules Used

Overall Satisfaction with Adobe Marketo Engage