My favourite Market(O)ing tool!
January 17, 2022
My favourite Market(O)ing tool!
Score 10 out of 10
Vetted Review
Verified User
Modules Used
- Marketo Lead Management
- Marketo Analytics
- Marketo Web Personalization
Overall Satisfaction with Adobe Marketo Engage
Through nature streams we can warm up the leads before they are put in front of the sales team, leveraging lead scores to qualify hot prospects. It also makes it easier to maintain data hygiene through automation of disqualifies and deletions, so the database is always kept clean. It has already out-of-the-box integrations with a lot of tools but it also allows for custom API integrations.
- Lead Nurture.
- Lead Scoring.
- Campaign management.
- Email marketing.
- Sometimes slow to run.
- Support is often very unhelpful.
- Would like more visibility into the backend.
- Customer Service
- Lead Management
- Prospecting / New Business
The outcome is creating more engagement with customers, onboarding them, let them of news about the company. We also use it to prospect, invite people to webinars, or access whitepapers or case studies. We also automate communications to sales about new leads that come into the database that are under their key accounts.
100,000 to 250,000
Do you think Adobe Marketo Engage delivers good value for the price?
Yes
Are you happy with Adobe Marketo Engage's feature set?
Yes
Did Adobe Marketo Engage live up to sales and marketing promises?
Yes
Did implementation of Adobe Marketo Engage go as expected?
I wasn't involved with the implementation phase
Would you buy Adobe Marketo Engage again?
Yes