My favourite Market(O)ing tool!
January 17, 2022

My favourite Market(O)ing tool!

Anonymous | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source

Modules Used

  • Marketo Lead Management
  • Marketo Analytics
  • Marketo Web Personalization

Overall Satisfaction with Adobe Marketo Engage

Through nature streams we can warm up the leads before they are put in front of the sales team, leveraging lead scores to qualify hot prospects. It also makes it easier to maintain data hygiene through automation of disqualifies and deletions, so the database is always kept clean. It has already out-of-the-box integrations with a lot of tools but it also allows for custom API integrations.
  • Lead Nurture.
  • Lead Scoring.
  • Campaign management.
  • Email marketing.
  • Sometimes slow to run.
  • Support is often very unhelpful.
  • Would like more visibility into the backend.
  • Customer Service
  • Lead Management
  • Prospecting / New Business
The outcome is creating more engagement with customers, onboarding them, let them of news about the company. We also use it to prospect, invite people to webinars, or access whitepapers or case studies. We also automate communications to sales about new leads that come into the database that are under their key accounts.

Do you think Adobe Marketo Engage delivers good value for the price?

Yes

Are you happy with Adobe Marketo Engage's feature set?

Yes

Did Adobe Marketo Engage live up to sales and marketing promises?

Yes

Did implementation of Adobe Marketo Engage go as expected?

I wasn't involved with the implementation phase

Would you buy Adobe Marketo Engage again?

Yes

Adobe Marketo Engage is well suited for bigger companies, with more complex requirements. It would probably be underused for smaller companies or small marketing teams as the default package offered has a lot of modules already. It's also well suited for companies wishing to automate more of their workflows around marketing processes.

Adobe Marketo Engage Feature Ratings

Dynamic content
7
Ability to test dynamic content
10
Landing pages
8
A/B testing
9
Mobile optimization
Not Rated
Email deliverability reporting
10
List management
10
Triggered drip sequences
10
Lead nurturing
10
Lead scoring and grading
10
Data quality management
10
Automated sales alerts and tasks
10
Calendaring
8
Event/webinar marketing
8
Social sharing and campaigns
Not Rated
Dashboards
Not Rated
Standard reports
Not Rated
Custom reports
9
API
9
Role-based workflow & approvals
10
Customizability
6
Integration with Salesforce.com
8
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated