Easy to use, out of the box, email marketing platform
January 25, 2022
Easy to use, out of the box, email marketing platform
Score 7 out of 10
Vetted Review
Verified User
Modules Used
- Marketo Analytics
- Marketing Activities
- Design Studios
- Database
Overall Satisfaction with Adobe Marketo Engage
We utilize Adobe Marketo Engage to send out hundreds of targeted emails to our current customers to cross-sell products. We also send out a monthly newsletter to all customers. The ability to store hundreds of different emails, organize them by campaigns, and utilize different lists of audiences make it easy for us to manage the large workload. The smart rules available when building lists also cuts down on the amount of manual work required to segment the audiences like we do.
- Organization
- Smart rules
- Ease of use
- Refresh outdated email templates
- Improve long load times
- Needs holistic reporting
- Product Launches
- Upsell
- Cross-Sell
- Customer Service
- Lead Management
Marketo Engage helps us cross-sell our products to our current customers. We do this by targeting specific audience lists, enrolling customers in nurture campaigns, and sending out a monthly newsletter to our customer database. The ease of organization in Marketo helps keep all these different campaigns and audience lists separate, and makes it easy for us to revisit past campaigns and resend to new lists or make small changes to emails.
10,000 to 25,000
Do you think Adobe Marketo Engage delivers good value for the price?
Not sure
Are you happy with Adobe Marketo Engage's feature set?
Yes
Did Adobe Marketo Engage live up to sales and marketing promises?
I wasn't involved with the selection/purchase process
Did implementation of Adobe Marketo Engage go as expected?
I wasn't involved with the implementation phase
Would you buy Adobe Marketo Engage again?
Yes