Marketo - Great Work Horse for Your Marketing, Hubspot is Better
January 26, 2022

Marketo - Great Work Horse for Your Marketing, Hubspot is Better

Anonymous | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Review Source

Modules Used

  • Marketo Lead Management
  • Marketo Analytics

Overall Satisfaction with Adobe Marketo Engage

Marketing automation platform, email campaigns, landing pages, lead nurture, SFDC sync, 3rd party integrations, scoring
  • Very adaptive
  • Almost all the options you need can be added
  • Many integrations
  • User experience
  • Customer support
  • Latency issues
  • Poor UI
  • Lead Management
Lead conversion rate. Increase opportunities.
Very poor in terms of performance, support, and user experience.

Do you think Adobe Marketo Engage delivers good value for the price?

Yes

Are you happy with Adobe Marketo Engage's feature set?

No

Did Adobe Marketo Engage live up to sales and marketing promises?

No

Did implementation of Adobe Marketo Engage go as expected?

Yes

Would you buy Adobe Marketo Engage again?

No

Large company with a robust marketing organization. Many integrations support a wide variety of activities.

Adobe Marketo Engage Feature Ratings

WYSIWYG email editor
3
Dynamic content
1
Ability to test dynamic content
1
Landing pages
5
A/B testing
1
Mobile optimization
6
Email deliverability reporting
7
List management
9
Triggered drip sequences
8
Lead nurturing
8
Lead scoring and grading
8
Data quality management
8
Automated sales alerts and tasks
9
Calendaring
8
Event/webinar marketing
2
Social sharing and campaigns
1
Dashboards
1
Standard reports
1
Custom reports
1
API
8
Role-based workflow & approvals
Not Rated
Customizability
10
Integration with Salesforce.com
10
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated