Why I've Engaged With Marketo Engage
February 14, 2022

Why I've Engaged With Marketo Engage

Heather Harp | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Modules Used

  • Marketo Lead Management

Overall Satisfaction with Adobe Marketo Engage

We use Marketo to create forms, emails, and landing pages. Personally, as a web developer, I spend most of my time on the forms side of things, however, I know our demand-gen team has also had great success with their email campaigns.

Pros

  • Tracking
  • Forms
  • Analytics
  • Email marketing

Cons

  • Would be nice to have the ability to search for a form using the form ID rather than just the form title
  • Improved our lead nurturing process
  • Expanded our ability to track user behavior
In terms of automation and analytics, Marketo is amazing - my only complaint is that the user interface is not the most intuitive in my opinion. I would like to see them incorporate some more advanced search features to help locate specific forms or LPs within a larger corporate account. If they can improve that, I think it would go a long way to smoothing out the learning curve for new users.

Adobe Marketo Engage Feature Ratings

8.9
WYSIWYG email editor
7
Dynamic content
9
Ability to test dynamic content
8
Landing pages
10
A/B testing
8
Mobile optimization
8
Email deliverability reporting
10
List management
10
Triggered drip sequences
10
9.5
Lead nurturing automation
9
Lead scoring and grading
9
Data quality management
10
Automated sales alerts and tasks
10
10.0
Calendaring
Not Rated
Event/webinar marketing
10
9.0
Social sharing and campaigns
9
9.0
Dashboards
9
Standard reports
9
Custom reports
9
10.0
API
10
Role-based workflow & approvals
10
Customizability
10
Integration with Salesforce.com
10
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated

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