How do you not use this as a seller
February 14, 2022

How do you not use this as a seller

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Modules Used

  • Marketo Lead Management
  • Marketo Analytics
  • Marketo ABM

Overall Satisfaction with Adobe Marketo Engage

The business problem that we are addressing is speed to lead. People come to Drift all the time and don't fill out forms or attend without webinars or read out content and I have no way to communicate with them because they appear to be ghosts. But with Adobe Marketo Engage, some of those leads of mine get put straight into nurture sequences and only the high intent ones are surfaced to me. Makes me more efficient as a seller. Spending my time on the leads that have the highest propensity to buy.

Pros

  • send me emails of lead
  • run reports as to how quickly SDR's respond to leads
  • gives a report as to who was on the website the day before
  • Helps me see what campaigns are working and our marketing squad doubles down on those

Cons

  • it hasn't been updated in a while
  • it could be sent via slack as opposed to email (think it may already do this but we don't have it turned on sadly)
  • I with it told me when the person was online in real time
  • Helps increase our sdr productivity
  • helps engage more people on our landing pages
  • helps keep track of who is on our webinar and case studies
Pardot blows. it doesn't have the same reporting or ability to run reports
It is well suited for companies that have a well-run marketing department. It is a little bit difficult to use. So you need more than one person to be able to use it properly otherwise it becomes very hard

Adobe Marketo Engage Feature Ratings

6.4
WYSIWYG email editor
1
Dynamic content
8
Ability to test dynamic content
7
Landing pages
10
A/B testing
10
Mobile optimization
1
Email deliverability reporting
1
List management
10
Triggered drip sequences
10
8.8
Lead nurturing automation
10
Lead scoring and grading
9
Data quality management
9
Automated sales alerts and tasks
7
1.0
Calendaring
1
Event/webinar marketing
1
8.0
Social sharing and campaigns
8
8.0
Dashboards
8
Standard reports
8
Custom reports
8
6.3
API
5
Role-based workflow & approvals
5
Customizability
5
Integration with Salesforce.com
10
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated

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