Great email campaign management tool
February 15, 2022

Great email campaign management tool

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Modules Used

  • Marketo Lead Management
  • Marketo Analytics
  • Marketo ABM

Overall Satisfaction with Adobe Marketo Engage

I use Adobe Marketo Engage whenever we create email campaigns for our customers. the biggest issue we have seen is connectivity issues with all our marketing stacks and being able to work through our segmentation process. Adobe Marketo Engage is not always the easiest to learn and to know what you are doing so I would suggest that the interface becomes a bit more customer-friendly. I have been working in Adobe Marketo Engage for a few years and I enjoy it, it's a good tool.
  • basic email metrics
  • basic email link performance
  • reliable when we use it
  • be more easy to navigate
  • more reporting
  • customer friendly interface
  • provides us email campaign metrics
  • allows us to reach out to our customers for our various campaigns
  • allows us to segment our audience
Adobe Marketo Engage is a powerful tool for email campaigns, AB testing, and creating segmentation. Sometimes it has problems connecting to some other tools within a company's marketing stack so I would recommend working on being able to scale and continuously looking for new ways to connect to a CRM

Adobe Marketo Engage Feature Ratings

WYSIWYG email editor
Not Rated
Dynamic content
8
Ability to test dynamic content
9
Landing pages
9
A/B testing
9
Mobile optimization
2
Email deliverability reporting
1
List management
9
Triggered drip sequences
9
Lead nurturing automation
9
Lead scoring and grading
7
Data quality management
7
Automated sales alerts and tasks
Not Rated
Calendaring
9
Event/webinar marketing
9
Social sharing and campaigns
9
Dashboards
4
Standard reports
7
Custom reports
4
API
3
Role-based workflow & approvals
Not Rated
Customizability
Not Rated
Integration with Salesforce.com
8
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated