Top notch Marketing Automation Platform
March 30, 2022

Top notch Marketing Automation Platform

Victor Arieta | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Modules Used

  • Marketo Lead Management
  • Marketo Analytics
  • Marketo Web Personalization
  • Marketo ABM
  • Marketo Sales Insight

Overall Satisfaction with Adobe Marketo Engage

Lead Management and Lifecycle, Lead Nurture, Email Marketing, Reporting and Analytics, Intent Marketing, and Lead Scoring.

Pros

  • User Friendly
  • High level of personalisation.
  • Reliable
  • Scalable

Cons

  • Email scripting (velocity).
  • Landing Page templates (should be like email templates).
  • Workspaces capabilities (cloning assets).
  • Product Launches
  • Upsell
  • Cross-Sell
  • Customer Service
  • Lead Management
  • Prospecting / New Business
Drive lead engagement.
Influence sales opportunities through Marketing campaigns.
Personalise web and email content to improve engagement/traffic/user experience.
For B2B companies, Adobe Marketo Engage is definitely well-positioned against its main competitors - they keep on updating the platform and implementing features that are actually useful.
1 to 5 million
B2B

Do you think Adobe Marketo Engage delivers good value for the price?

Yes

Are you happy with Adobe Marketo Engage's feature set?

Yes

Did Adobe Marketo Engage live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Adobe Marketo Engage go as expected?

I wasn't involved with the implementation phase

Would you buy Adobe Marketo Engage again?

Yes

Well suited: Marketo Engage is a highly scalable tool for mid to large businesses and is reliable. It Syncs extremely well with CRM systems and will allow your marketing strategy to be made a reality. Less appropriate: In smaller organizations, the starting price is on the higher side. Also, if you need something that is quicker and easier to deploy and perhaps less customizable, other solutions might suit you better.

Adobe Marketo Engage Feature Ratings

8.3
WYSIWYG email editor
9
Dynamic content
8
Ability to test dynamic content
10
Landing pages
6
A/B testing
9
Mobile optimization
8
Email deliverability reporting
7
List management
8
Triggered drip sequences
10
8.5
Lead nurturing automation
10
Lead scoring and grading
9
Data quality management
7
Automated sales alerts and tasks
8
7.5
Calendaring
6
Event/webinar marketing
9
5.0
Social sharing and campaigns
5
7.0
Dashboards
6
Standard reports
8
Custom reports
7
8.5
API
8
Role-based workflow & approvals
10
Customizability
8
Integration with Salesforce.com
9
Integration with Microsoft Dynamics CRM
8
Integration with SugarCRM
8

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