Great integration with Salesforce but lacking in reporting.
April 14, 2022
Great integration with Salesforce but lacking in reporting.
Score 6 out of 10
Vetted Review
Verified User
Modules Used
- Marketo Lead Management
- Marketing Activities
- Design Studio
Overall Satisfaction with Adobe Marketo Engage
I currently use Adobe Marketo Engage for customer success tech touches. I also use it for current customer nurturing, welcome, and onboarding. Use case includes being able to send welcome emails based on the "closed-won" status in SFDC. Additionally, building out a program that allows an email track (not opened, follow-ups, reminders.) Another business problem is reporting, this is where Adobe Marketo Engage really lacks.
- Email programs
- A/b testing
- Salesforce integration
- Reporting of email programs. We have to report for individual emails, but no dashboard or reports for programs that have multiple emails.
- Building out an email template and layout. The options and customization lacks compared to Act-On.
- Managing the many folders in marketing activities. I wish it was cleaner and the user interface was improved.
- Customer Service
- Other
I am on the post-sales, current customers/customer success team. My job is to initiate the first tech touch experience. As far as revenue, I'm not driving $$ but I am reducing churn by increasing product implementation % and product usage %.
I prefer the customization and template builder of ActOn. The new CMO moved us to Adobe Marketo Engage.
10,000 to 25,000
Do you think Adobe Marketo Engage delivers good value for the price?
Yes
Are you happy with Adobe Marketo Engage's feature set?
Yes
Did Adobe Marketo Engage live up to sales and marketing promises?
No
Did implementation of Adobe Marketo Engage go as expected?
I wasn't involved with the implementation phase
Would you buy Adobe Marketo Engage again?
Yes