My favorite Marketing Automation platform to date
April 21, 2022

My favorite Marketing Automation platform to date

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with Adobe Marketo Engage

We utilize the product to support client KPIs and needs. In my role, I use it to automate communications from nurture sends to move leads through the funnel or get them re-engaged, to housing more complex programs such as scoring, applications for advocacy programs, etc.

Pros

  • User Interface - easy to use
  • Providing Training/Resources - learn online easily
  • Marketing Nation Community - a lot of supportive people and help

Cons

  • More advanced reporting so that a 3rd party tool isn't needed
  • Product Launches
  • Upsell
  • Cross-Sell
  • Customer Service
  • Prospecting / New Business
The sales outcomes can be different from client to client. For some, it may be increased product sales, for others, it may be creating more advocates for a product that will then help sell more of the product. The platform does well with many options to help clients achieve the goals that they are trying to get to.
Not available
Both

Do you think Adobe Marketo Engage delivers good value for the price?

Not sure

Are you happy with Adobe Marketo Engage's feature set?

Yes

Did Adobe Marketo Engage live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Adobe Marketo Engage go as expected?

I wasn't involved with the implementation phase

Would you buy Adobe Marketo Engage again?

Yes

Marketo Engage is less appropriate for smaller companies that may not have the budget to utilize marketo. However, for companies that can afford the product, it is a great product suited for global communications. It is convenient to add in personalization with tokens and dynamic content to tailor communications to global audiences.

Adobe Marketo Engage Feature Ratings

7.2
WYSIWYG email editor
8
Dynamic content
Not Rated
Ability to test dynamic content
Not Rated
Landing pages
8
A/B testing
5
Mobile optimization
8
Email deliverability reporting
7
List management
Not Rated
Triggered drip sequences
Not Rated
7.0
Lead nurturing automation
Not Rated
Lead scoring and grading
6
Data quality management
Not Rated
Automated sales alerts and tasks
8
Not Rated
Calendaring
Not Rated
Event/webinar marketing
Not Rated
Not Rated
Social sharing and campaigns
Not Rated
6.3
Dashboards
5
Standard reports
7
Custom reports
7
7.0
API
Not Rated
Role-based workflow & approvals
Not Rated
Customizability
7
Integration with Salesforce.com
Not Rated
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated

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