Item: Adobe Marketo Engage
Rating: 9
Author: Verified User

Use Cases and Deployment Scope

We utilize the product to support client KPIs and needs. In my role, I use it to automate communications from nurture sends to move leads through the funnel or get them re-engaged, to housing more complex programs such as scoring, applications for advocacy programs, etc.

Pros and Cons

User Interface - easy to use
Providing Training/Resources - learn online easily
Marketing Nation Community - a lot of supportive people and help

More advanced reporting so that a 3rd party tool isn't needed

Using Marketo to Support Sales Goals

Product Launches
Upsell
Cross-Sell
Customer Service
Prospecting / New Business

The sales outcomes can be different from client to client. For some, it may be increased product sales, for others, it may be creating more advocates for a product that will then help sell more of the product. The platform does well with many options to help clients achieve the goals that they are trying to get to.

Number of Contacts (List Size)

Not available

Using Adobe Marketo Engage for B2C or B2B marketing

Both

Key Insights

Do you think Adobe Marketo Engage delivers good value for the price?

Not sure

Are you happy with Adobe Marketo Engage's feature set?

Yes

Did Adobe Marketo Engage live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Adobe Marketo Engage go as expected?

I wasn't involved with the implementation phase

Would you buy Adobe Marketo Engage again?

Yes

Likelihood to Recommend

Marketo Engage is less appropriate for smaller companies that may not have the budget to utilize marketo. However, for companies that can afford the product, it is a great product suited for global communications. It is convenient to add in personalization with tokens and dynamic content to tailor communications to global audiences.

My favorite Marketing Automation platform to date

Overall Satisfaction with Adobe Marketo Engage