Item: Adobe Marketo Engage
Rating: 6
Author: Mithil Patel

Use Cases and Deployment Scope

We use Adobe Marketo Engage to manage our customer data (inbound lead traffic) from form fills through the website and other paid media campaigns and then market to them integrating email and other native display platforms. Lastly, we use the platform to influence our pipeline reportings and make optimizations to our content based on certain KPIs and progression.

Pros and Cons

User experience and the design of the platform is very good
Customer support and research library
Brand presence and networking opportunities are good

I think there is some room for improvement in terms of competitive pricing
The tool sometimes has bugs and I wish there was a more clear product road map
The platform can get complex at times if you do not have previous experience with an enterprise level tool.

Using Marketo to Support Sales Goals

Product Launches
Cross-Sell
Lead Management

Product Launches - We use the platform for brand awareness and email campaigns
Cross-Sell - We target campaigns to our existing customers to try and cross-sell them other products
Lead Management - We use the platform to keep track of our database and segment them further into sales territories, predictive analysis, etc.

Alternatives Considered

HubSpot CRM and Salesforce Commerce Cloud

Adobe Marketo Engage was the clear favorite among the other platforms we demoed due to the fact that there was such a deep asset library with Adobe in terms of images, templates, and more. This def. made an impact against our requirements and we went ahead with the platform. I feel they do a great job in terms of customer support and sales onboarding too.

Number of Contacts (List Size)

10,000 to 25,000

Using Adobe Marketo Engage for B2C or B2B marketing

Both

Key Insights

Do you think Adobe Marketo Engage delivers good value for the price?

Yes

Are you happy with Adobe Marketo Engage's feature set?

Did Adobe Marketo Engage live up to sales and marketing promises?

Did implementation of Adobe Marketo Engage go as expected?

Yes

Would you buy Adobe Marketo Engage again?

Likelihood to Recommend

I would rate Adobe Marketo Engage a six on a scale of ten given the fact that they are still leading competitors in many segments like the ease of setting up campaigns, creative templates available, etc. I think they have leveraged that from the parent Adobe brand. Their library of templates and assets is good.

A good CRM platform for brands that have unique creative requirements!

Modules Used

Overall Satisfaction with Adobe Marketo Engage