Item: Adobe Marketo Engage
Rating: 8
Author: Chhaya Singh

Use Cases and Deployment Scope

We have been using Marketo for user engagement and generating sales for the last two years. With Adobe Marketo Engage, we have understood user behavior and activities. Adobe Marketo Engage provides advanced reporting and analytics. We integrate this with a third-party tool to generate reports and dashboards.

Pros and Cons

Account-basedd marketing
B2B lead generation
User engagement
Smart programs

Fast integration
Adding multiple channels
Reducing the price of the product

Using Marketo to Support Sales Goals

Upsell
Lead Management

Number of Contacts (List Size)

25,000 to 100,000

Using Adobe Marketo Engage for B2C or B2B marketing

B2B

Key Insights

Do you think Adobe Marketo Engage delivers good value for the price?

Yes

Are you happy with Adobe Marketo Engage's feature set?

Yes

Did Adobe Marketo Engage live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Adobe Marketo Engage go as expected?

I wasn't involved with the implementation phase

Would you buy Adobe Marketo Engage again?

Likelihood to Recommend

Account-based marketing is what we do. So for us, it is essential to understand user behavior. Adobe Marketo Engage has helped us understand this, and as a team, we can make changes in marketing strategy.

A marketing automation tool that is perfect for B2B

Modules Used

Overall Satisfaction with Adobe Marketo Engage