A marketing automation tool that is perfect for B2B
April 28, 2022

A marketing automation tool that is perfect for B2B

Chhaya Singh | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source

Modules Used

  • Marketo Analytics
  • Marketo Web Personalization
  • Marketo ABM

Overall Satisfaction with Adobe Marketo Engage

We have been using Marketo for user engagement and generating sales for the last two years. With Adobe Marketo Engage, we have understood user behavior and activities. Adobe Marketo Engage provides advanced reporting and analytics. We integrate this with a third-party tool to generate reports and dashboards.
  • Account-basedd marketing
  • B2B lead generation
  • User engagement
  • Smart programs
  • Fast integration
  • Adding multiple channels
  • Reducing the price of the product

Do you think Adobe Marketo Engage delivers good value for the price?

Yes

Are you happy with Adobe Marketo Engage's feature set?

Yes

Did Adobe Marketo Engage live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Adobe Marketo Engage go as expected?

I wasn't involved with the implementation phase

Would you buy Adobe Marketo Engage again?

No

Account-based marketing is what we do. So for us, it is essential to understand user behavior. Adobe Marketo Engage has helped us understand this, and as a team, we can make changes in marketing strategy.

Adobe Marketo Engage Feature Ratings

WYSIWYG email editor
6
Dynamic content
7
Ability to test dynamic content
8
Landing pages
8
A/B testing
8
Mobile optimization
7
Email deliverability reporting
8
List management
Not Rated
Triggered drip sequences
7
Lead nurturing
7
Lead scoring and grading
8
Data quality management
8
Automated sales alerts and tasks
9
Calendaring
7
Event/webinar marketing
6
Social sharing and campaigns
Not Rated
Dashboards
7
Standard reports
8
Custom reports
8
API
7
Role-based workflow & approvals
Not Rated
Customizability
Not Rated
Integration with Salesforce.com
Not Rated
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated