A Marketing Must Have!
Updated November 07, 2022
A Marketing Must Have!
Score 7 out of 10
Vetted Review
Verified User
Modules Used
- Marketo Lead Management
- Marketo Analytics
- Marketo ABM
- Marketo Sales Insight
Overall Satisfaction with Adobe Marketo Engage
Adobe Marketo Engage is used within my current organization to capture and score leads before passing them through to salesforce. Although our marketing operations team is the main owner of the application, it is a lifesaver for tracking leads and their behavior and acts as a central place of truth. I highly recommend Adobe Marketo Engage to my colleagues running demand generation campaigns at other companies!
- Great for lead scoring
- Advanced integration with salesforce
- Central place of truth for lead tracking
- Not as intuitive as other competitors
- Can be confusing if you’re not properly trained
- Lead Management
- Prospecting / New Business
Our main goal with using Adobe Marketo Engage is to increase net new leads that convert into product sales (revenue). As a month-to-month SaaS organization, we track MRR more heavily than ARR. The focus is to increase MRR and this is accomplished by tracking lead behavior and scoring them appropriately through Adobe Marketo Engage.
Parador and Adobe Marketo Engageare fairly similar. Because I have more experience with Marketo I tend to be a little bias when asked which is better. Both are great platforms for marketing teams especially those within marketing operations. I recommend Marketo more highly because it seems to be a little more robust for demand generation.
250,000 to 1 million
Do you think Adobe Marketo Engage delivers good value for the price?
Yes
Are you happy with Adobe Marketo Engage's feature set?
Yes
Did Adobe Marketo Engage live up to sales and marketing promises?
I wasn't involved with the selection/purchase process
Did implementation of Adobe Marketo Engage go as expected?
I wasn't involved with the implementation phase
Would you buy Adobe Marketo Engage again?
Yes