Great functionality and personalisation but a UI reminiscent of the dial-up era
June 15, 2022
Great functionality and personalisation but a UI reminiscent of the dial-up era
Score 6 out of 10
Vetted Review
Verified User
Modules Used
- Marketo Analytics
- Marketo ABM
Overall Satisfaction with Adobe Marketo Engage
We are a small enterprise working within the telecommunications industry. As we are a company operating in over 20 countries with a relatively small TAM, we need very targeted marketing to reach our prospects. We use Marketo Engage for mass emails, and events (live online/webinars) and integrate it with programs such as Salesforce Marketing Cloud and Komiko (owned by ZoomInfo).
- Great integration with Salesforce CRM
- The ability to clone campaigns quickly
- Dynamic content is a great feature to personalise content for different segments.
- The use of tokens to simplify processes
- Poor form builder - very clunky.
- Poor landing page builder - very unintuitive.
- Can be slow at times (especially when you have lots of smart lists).
- Very limited reporting and analytics - needs feature updates.
- Revenue Explorer loads as slowly as if I was using dial-up.
- Upsell
- Prospecting / New Business
- Other
Lead generation and raising product awareness (PR/thought leadership emails) with new prospects is our primary use for Marketo. We try to limit the number of users in our instance and sales do not directly use Marketo, due to its complexity and risk of ruining our company's best practices on how we use it for our business. We occasionally use it for internal initiatives, such as collecting data for business cards and company gifts, but the time it takes to set up, is often longer than if we were to do it manually/with other tools.
Hubspot is very intuitive and is easier to use (the drag-and-drop functionality is by far better than Marketo) whereas Marketo requires more technical knowledge/training. The initial setup can be more costly and time-consuming. Although Marketo has more functionality than Hubspot, a lot of its features have not been updated for years and some issues highlighted in its dedicated forum (Marketo Engagement Knowledgebase), are still relevant today.
25,000 to 100,000
Do you think Adobe Marketo Engage delivers good value for the price?
Yes
Are you happy with Adobe Marketo Engage's feature set?
No
Did Adobe Marketo Engage live up to sales and marketing promises?
I wasn't involved with the selection/purchase process
Did implementation of Adobe Marketo Engage go as expected?
I wasn't involved with the implementation phase
Would you buy Adobe Marketo Engage again?
No