Marketo + SFDC = Growth
June 15, 2022
Marketo + SFDC = Growth
Score 10 out of 10
Vetted Review
Verified User
Modules Used
- Marketo Lead Management
- Marketo Analytics
Overall Satisfaction with Adobe Marketo Engage
Generally, I use Marketo for building & maintaining Email, Events, Nurture programs & CRM activities. It is one of the best Marketing Automation platforms that I have ever used. Marketo's integration with Salesforce is very seamless and that makes it stand out from other MA tools.
- Building Smart Lists / Segments
- Flow Actions
- Smart campaigns are efficient and very helpful in operating critical tasks
- Reporting
- Lead Management
- Reporting can be improved.
- While editing columns under view people, there should be an option in the pop-up to rearrange the columns according to user needs.
- Product Launches
- Upsell
- Prospecting / New Business
Marketo is a great B2B marketing platform. It is the best suite for the business Demand generation process. making your of Marketo's Nurture program you can plan out a complete year's marketing funnel and spread more awareness about your brand or business. Marketo's various capabilities help us target leads across multi-channel networks.
Businesses having Salesforce as CRM and looking for a Marketing Automation solution should go for it. if your business uses CRM other than SFDC, you should consider comparing Marketo with the one on your list. Marketo has all capabilities that your business would need, the only question is how you can leverage to use it according to your business need.
1 to 5 million
Do you think Adobe Marketo Engage delivers good value for the price?
Yes
Are you happy with Adobe Marketo Engage's feature set?
Yes
Did Adobe Marketo Engage live up to sales and marketing promises?
Yes
Did implementation of Adobe Marketo Engage go as expected?
I wasn't involved with the implementation phase
Would you buy Adobe Marketo Engage again?
Yes