Pretty easy to use & great automation options
June 19, 2022
Pretty easy to use & great automation options
Score 8 out of 10
Vetted Review
Verified User
Modules Used
- Marketo Analytics
- Marketo Sales Insight
Overall Satisfaction with Adobe Marketo Engage
We previously used Pardot and ran into a lot of issues. It wouldn't allow for full customization and automation and would lead to a lot of redundant work. We needed a MAP that could allow us to scale campaigns as we were growing fairly quickly.
- Folder management
- Automations
- Ease of use
- Analytics aren't terribly comprehensive and sometimes doesn't load correctly
- Can't access the HTML of individual emails (only templates)
- How certain filters and triggers are labeled is very confusing
- You can't use a keyword search for images unless you are in the correct folder (versus being able to search across ALL image folders)
- Product Launches
- Upsell
- Cross-Sell
- Lead Management
- Prospecting / New Business
At the moment, its primary function is one-off and nurture emails - one-offs are helping us announce product launches to a wide audience (both customers and prospects) while nurtures are warming up net new leads. We've gone through a few iterations of how to set up nurtures so that they are easy to update and send at optimal times, and it's working well to help us hit our MQL goals.
Pardot was hard to customize, and the automation was extremely limited. For instance, back when I was using it, we didn't have the ability to run actions based on something like "campaign name contains." So rather than using a naming convention and having automation run based on those naming conventions, you had to sit and individually select every single campaign and add new ones as they were created. We also found it weird that the folder system lived in a different area of the platform compared to Adobe Marketo Engage, where the entire left-hand sidebar gives you access to any program immediately.
250,000 to 1 million
Do you think Adobe Marketo Engage delivers good value for the price?
Not sure
Are you happy with Adobe Marketo Engage's feature set?
Yes
Did Adobe Marketo Engage live up to sales and marketing promises?
I wasn't involved with the selection/purchase process
Did implementation of Adobe Marketo Engage go as expected?
Yes
Would you buy Adobe Marketo Engage again?
Yes