Item: Adobe Marketo Engage
Rating: 7
Author: Verified User

Use Cases and Deployment Scope

Adobe Marketo Engage allows us to automate emails and refine our lead database by tracking the analytics of our campaigns. It's a platform used daily to manage everyday needs within our product delivery.

Pros and Cons

Tracking bounced emails
Simplified modules for creating new emails
Simple search feature

More usage customization in terms of visual elements
Ability to auto clean up and format created items
Better cross-platform abilities

Using Marketo to Support Sales Goals

Product Launches
Customer Service
Lead Management
Prospecting / New Business

We use Adobe Marketo Engage to drive product subscriptions and launch new campaigns or news to our audiences. It accomplishes all that effectively.

Number of Contacts (List Size)

100,000 to 250,000

Using Adobe Marketo Engage for B2C or B2B marketing

Both

Key Insights

Do you think Adobe Marketo Engage delivers good value for the price?

Yes

Are you happy with Adobe Marketo Engage's feature set?

Yes

Did Adobe Marketo Engage live up to sales and marketing promises?

Yes

Did implementation of Adobe Marketo Engage go as expected?

Yes

Would you buy Adobe Marketo Engage again?

Yes

Likelihood to Recommend

Adobe Marketo Engage is easy to use for creating new campaigns. I find cloning emails we previously had to fit new drives need one of the more resourceful options. Some platform mobility feels outdated because you can't drag and drop items into streams, and renaming items are only available on a specific page.

Marketo is my everyday platform!

Modules Used

Overall Satisfaction with Adobe Marketo Engage