Marketo is my everyday platform!
Updated July 12, 2022

Marketo is my everyday platform!

Anonymous | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User

Modules Used

  • Marketo Lead Management
  • Marketo Analytics
  • Marketo ContentAI

Overall Satisfaction with Adobe Marketo Engage

Adobe Marketo Engage allows us to automate emails and refine our lead database by tracking the analytics of our campaigns. It's a platform used daily to manage everyday needs within our product delivery.

Pros

  • Tracking bounced emails
  • Simplified modules for creating new emails
  • Simple search feature

Cons

  • More usage customization in terms of visual elements
  • Ability to auto clean up and format created items
  • Better cross-platform abilities
  • Product Launches
  • Customer Service
  • Lead Management
  • Prospecting / New Business
We use Adobe Marketo Engage to drive product subscriptions and launch new campaigns or news to our audiences. It accomplishes all that effectively.
100,000 to 250,000
Both

Do you think Adobe Marketo Engage delivers good value for the price?

Yes

Are you happy with Adobe Marketo Engage's feature set?

Yes

Did Adobe Marketo Engage live up to sales and marketing promises?

Yes

Did implementation of Adobe Marketo Engage go as expected?

Yes

Would you buy Adobe Marketo Engage again?

Yes

Adobe Marketo Engage is easy to use for creating new campaigns. I find cloning emails we previously had to fit new drives need one of the more resourceful options. Some platform mobility feels outdated because you can't drag and drop items into streams, and renaming items are only available on a specific page.

Adobe Marketo Engage Feature Ratings

6.8
WYSIWYG email editor
8
Dynamic content
5
Ability to test dynamic content
8
Landing pages
6
A/B testing
5
Mobile optimization
3
Email deliverability reporting
10
List management
10
Triggered drip sequences
6
7.5
Lead nurturing automation
7
Lead scoring and grading
7
Data quality management
8
Automated sales alerts and tasks
8
8.0
Calendaring
8
Event/webinar marketing
8
5.0
Social sharing and campaigns
5
7.0
Dashboards
6
Standard reports
8
Custom reports
7
6.5
API
7
Role-based workflow & approvals
8
Customizability
4
Integration with Salesforce.com
7

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