Flexible, visual, and repeatable campaign management that just makes sense
August 03, 2022
Flexible, visual, and repeatable campaign management that just makes sense
Score 10 out of 10
Vetted Review
Verified User
Modules Used
- Marketo Lead Management
Overall Satisfaction with Adobe Marketo Engage
As a business consultancy providing advisory services, having an online presence across digital advertising channels is vital to our lead generation initiatives. From GoogleAds to Facebook, Adobe Marketo Engage helps us correctly attribute sources to conversions so that we can determine the most successful marketing tactics. We use Adobe Marketo Engage to intake leads through web forms, conduct email campaigns, nurture prospects, and automate scoring.
- Form Creation
- Landing Page Creation
- Lead Segmentation
- Campaign Management
- UI Consistency
- Salesforce Integration
- Integration Documentation
- Product Launches
- Upsell
- Lead Management
- Prospecting / New Business
Our primary goal with Adobe Marketo Engage is to increase pipeline generation, generate qualified leads for the sales team, and reliably email prospects & customers. Compared to other marketing automation platforms, it's very easy to organize and visualize complex campaign hierarchies of landing pages, forms, emails, and more. Additionally, once the technical implementation is complete, Adobe Marketo Engage's templates make it easy for non-developers to roll out landing pages, forms, and emails at scale.
Adobe Marketo Engage's UI for campaign management is by far the best I've encountered. It makes it incredibly easy to create template campaigns with a variety of assets, workflows, and emails that can be instantly cloned. This saves hours of work during the campaign creation process. Also, the way it handles forms is the most scalable and flexible method I've used in a marketing automation platform.
25,000 to 100,000
Do you think Adobe Marketo Engage delivers good value for the price?
Yes
Are you happy with Adobe Marketo Engage's feature set?
Yes
Did Adobe Marketo Engage live up to sales and marketing promises?
Yes
Did implementation of Adobe Marketo Engage go as expected?
Yes
Would you buy Adobe Marketo Engage again?
Yes