Item: Adobe Marketo Engage
Rating: 6
Author: Chloe Houghton

Use Cases and Deployment Scope

Abode Marketo Engage is our CMS tool which we have synced to Salesforce. We use it for all of our marketing communications and have recently started using the landing page tool. We have our lead scoring system built into it which makes the process of sending leads over to Salesforce seamless; therefore only sending over qualified leads.

Pros and Cons

Nice upgraded user interface
Training academy
I love how everything is grouped

It's a bit long winded
Can't visualize drip campaigns
It's all a bit manual

Using Marketo to Support Sales Goals

Lead Management

We use Adobe Marketo Engage mainly for our marketing platforms and lead management. We work on multiple campaigns at once and the separation between them has been really helpful. We're mainly trying to nurture leads and develop new leads.

Alternatives Considered

HubSpot Marketing Hub

I preferred the interface of HubSpot Marketing Hub. It was a much nice user experience, but as a tool, it wasn't as sophisticated as Adobe Marketo Engage.

Number of Contacts (List Size)

10,000 to 25,000

Using Adobe Marketo Engage for B2C or B2B marketing

B2B

Key Insights

Do you think Adobe Marketo Engage delivers good value for the price?

Not sure

Are you happy with Adobe Marketo Engage's feature set?

Yes

Did Adobe Marketo Engage live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Adobe Marketo Engage go as expected?

I wasn't involved with the implementation phase

Would you buy Adobe Marketo Engage again?

Yes

Likelihood to Recommend

I think Adobe Marketo Engage is well suited for enterprise-size companies. I feel the level of complexities it goes into wouldn't necessarily work for a smaller organization. What I think works really well is the different campaign types. Where I think it doesn't really work is when you just need to do little one-off things. Everything still has to go into a campaign

Worth the Training

Modules Used

Overall Satisfaction with Adobe Marketo Engage