Best-in-Class Marketing Automation Platform. Saves Time and Money.
September 01, 2022

Best-in-Class Marketing Automation Platform. Saves Time and Money.

Sai Tilak | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Modules Used

  • Marketo Lead Management
  • Marketo Ad Bridge
  • Marketo Sales Insight
  • Marketo ContentAI

Overall Satisfaction with Adobe Marketo Engage

Adobe Marketo Engage is the leading engagement that empowers marketers to build brand value, grow revenue, and prove impact.
I like it enables us to create robust marketing sales channel, manage marketing campaigns, create a manage marketing forms and landing pages, track our campaigns success easily.
I like the LaunchPoint functionality which enables us to integrate Marketo with mltiple platforms such as LinkedIn, LeadGen, Facebook Ads, and 6Sense.
Just like any other tool it requires skilled or user to undergo the learning curve, it's a great campaign management tool with maximum capabilities.
  • Adobe Marketo Engage allows us to build suitable marketing sales prospects, organise marketing campaigns design marketing apps, and sales funnel.
  • Measure the effectiveness of our campaigns, and establish the correct flows to permit almost any feature.
  • The Marketo Launch Point functionalities allows us to interface it with a variety of system and tools like social media, and have a prospect data filled immediately into our program.
  • Steep learning curve, it takes real effort to study and comprehend the features to get the best out of it.
  • Also data segmentation may get extremely puzzling while using many filters.
  • Product Launches
  • Customer Service
  • Lead Management
It's been easy to build and automate marketing campaigns.
Get personalized experience with active listening and triggered content.
I like how this tool gives our marketing and sales teams the ability to create more coordinated journeys with tools like Sales Connect, which run marketing data right into our CRM and other advanced lead generation, lead scoring and Account management tools.
I like the AI driven solution for marketing analytics, advertising, and commerce through the most comprehensive set of customer experience apps and services available.

Do you think Adobe Marketo Engage delivers good value for the price?

Yes

Are you happy with Adobe Marketo Engage's feature set?

Yes

Did Adobe Marketo Engage live up to sales and marketing promises?

Yes

Did implementation of Adobe Marketo Engage go as expected?

Yes

Would you buy Adobe Marketo Engage again?

Yes

It's obvious I would recommend Marketo Engage because it offers all-in-one marketing management tool kit. I really like the capability you have to store our campaign programs into folders where is easy to access and manage them effectively.
I like the support team very quickly to respond quickly to all our challenges and resolve any problems easily.

Adobe Marketo Engage Feature Ratings

WYSIWYG email editor
10
Dynamic content
10
Ability to test dynamic content
10
Landing pages
10
A/B testing
10
Mobile optimization
10
Email deliverability reporting
10
List management
10
Triggered drip sequences
10
Lead nurturing automation
9
Lead scoring and grading
10
Data quality management
10
Automated sales alerts and tasks
9
Calendaring
9
Event/webinar marketing
10
Social sharing and campaigns
10
Dashboards
10
Standard reports
10
Custom reports
9
API
10
Role-based workflow & approvals
9
Customizability
9
Integration with Salesforce.com
9
Integration with Microsoft Dynamics CRM
10
Integration with SugarCRM
10