Must-have for B2B marketers
September 02, 2022

Must-have for B2B marketers

Anonymous | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with Adobe Marketo Engage

Marketo is a great tool for marketers to run marketing campaigns. I've used it for over 9 years at different companies. It's user friendly and powerful.
  • Easy to use
  • Powerful features
  • Scalable (with tokens and templates)
  • Better analytics
  • Expensive
  • Always get pop-ups with error messages (but can just close them and keep using)
  • Product Launches
  • Upsell
  • Cross-Sell
  • Lead Management
  • Prospecting / New Business
We use Marketo for lead scoring, managing all of our comms to prospects and customers and our events.

Do you think Adobe Marketo Engage delivers good value for the price?

Yes

Are you happy with Adobe Marketo Engage's feature set?

Yes

Did Adobe Marketo Engage live up to sales and marketing promises?

Yes

Did implementation of Adobe Marketo Engage go as expected?

I wasn't involved with the implementation phase

Would you buy Adobe Marketo Engage again?

Yes

For email marketers, Marketo is essential to do your job. You can segment your audience however you like. It integrates with SFDC.

Adobe Marketo Engage Feature Ratings

WYSIWYG email editor
8
Dynamic content
8
Ability to test dynamic content
7
Landing pages
9
A/B testing
7
Mobile optimization
8
Email deliverability reporting
10
List management
10
Triggered drip sequences
10
Lead nurturing automation
10
Lead scoring and grading
10
Data quality management
7
Automated sales alerts and tasks
9
Calendaring
9
Event/webinar marketing
10
Dashboards
7
Standard reports
7
API
9
Role-based workflow & approvals
9
Customizability
10
Integration with Salesforce.com
10