Overall good program but needs design and interface changes to make things easier.
September 16, 2022

Overall good program but needs design and interface changes to make things easier.

Alexander Hartzer | TrustRadius Reviewer
Score 6 out of 10
Vetted Review
Verified User

Modules Used

  • Marketo Lead Management
  • Marketo Analytics

Overall Satisfaction with Adobe Marketo Engage

Good software, there are some confusing parts and it takes a long time and a big learning curve, but after you get used to it, it is good. I wish that it was easier to learn, some things are more complicated than they should be. Overall a good program that I and my employer use daily for our main email operations.
  • Easy editor
  • Good analytics
  • Easy to download analytics
  • needs better interface
  • needs better way to find what you need
  • it is too hard to find what you need
  • Product Launches
  • Upsell
  • Cross-Sell
  • Lead Management
  • Prospecting / New Business
We are sending out email newsletters to new, potential, and old customers so we can sell our product and service to them. We also do many different partner ad emails that go out for clients. We use Adobe Marketo Engage for the backbone of our email side of the business and it is very crucial.

Do you think Adobe Marketo Engage delivers good value for the price?

Yes

Are you happy with Adobe Marketo Engage's feature set?

No

Did Adobe Marketo Engage live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Adobe Marketo Engage go as expected?

I wasn't involved with the implementation phase

Would you buy Adobe Marketo Engage again?

Yes

Very good program, it is too complicated to navigate the interface but other than that the functionality is very good and it is very useful. Marketo is a key part of my company that we use daily and I do not know where we would be without it. It does need improvement though, the interface and navigating the program are too complicated and can be made easier to navigate.

Adobe Marketo Engage Feature Ratings

Landing pages
7
A/B testing
5
Mobile optimization
4
List management
5
Dashboards
7
Standard reports
5
Custom reports
6