Item: Adobe Marketo Engage
Rating: 8
Author: Jake Williams

Use Cases and Deployment Scope

We send Daily Marketing Emails to remarket to past patients who have already visited our offices. Main email use is for Recall.

Pros and Cons

Metric Tracking, Easy to see all the important engagement from each email
Brand Segmentation, easy to have multiple brands with interchangeable logos
We have never had an issue with deliverability

Don't have a great grasp on how nurture works, complete automation has been difficult for us

Using Marketo to Support Sales Goals

Lead Management
Other

We try to get patients back into the office by driving them to book an appointment online or over the phone. It's easy to build targeted lists with Smart Lists and then schedule email blasts

Alternatives Considered

Microsoft Dynamics 365 and Salesforce Marketing Cloud Email Studio

Marketo is easy to use. And affordable compared to some of the options listed above

Number of Contacts (List Size)

1 to 5 million

Using Adobe Marketo Engage for B2C or B2B marketing

B2C

Key Insights

Do you think Adobe Marketo Engage delivers good value for the price?

Not sure

Are you happy with Adobe Marketo Engage's feature set?

Yes

Did Adobe Marketo Engage live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Adobe Marketo Engage go as expected?

I wasn't involved with the implementation phase

Would you buy Adobe Marketo Engage again?

Yes

Marketo can be expensive, but the email deliverability you get is well worth it. The branding segmentation and template builder is easy to use. Would recommend to any big organization that is sending around 300,000 emails per day.

Solid Software

Modules Used

Overall Satisfaction with Adobe Marketo Engage