One of the best marketing automation and lead management tools
December 30, 2022
One of the best marketing automation and lead management tools
Score 10 out of 10
Vetted Review
Verified User
Modules Used
- Marketo Lead Management
Overall Satisfaction with Adobe Marketo Engage
We use Marketo for managing leads on all digital marketing activities - emails, social, etc and for events, webinars, etc.
- Emails
- Landing pages
- Forms
- email insights
- event managment
- triggers and automations
- targetting and personalisation
- lead scoring
- better and easier to use email builder
- more customisable reports
- visual automation workflows and segmentation
- Lead Management
- Prospecting / New Business
1. Generate and manage leads for our customers/partners and sponsors.Marketo helps us deliver on this goal quite well. We use many different strategies and techniques to achieve this.2. Run nurture campaigns for Prospecting/new businesses.Marketo helps us to automate a set of emails that are scheduled to be sent to our prospects/new business.
Marketo seems more robust and it seems easier to set and get running with marketing activities. Other tools are visually more appealing in terms of UI but overall marketo is a great tool.
1 to 5 million
Do you think Adobe Marketo Engage delivers good value for the price?
Yes
Are you happy with Adobe Marketo Engage's feature set?
Yes
Did Adobe Marketo Engage live up to sales and marketing promises?
Yes
Did implementation of Adobe Marketo Engage go as expected?
Yes
Would you buy Adobe Marketo Engage again?
Yes