Adobe Marketo Engage: Works Well if You Have a Marketing Operations Director/Manager
January 17, 2023

Adobe Marketo Engage: Works Well if You Have a Marketing Operations Director/Manager

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Modules Used

  • Marketo Lead Management
  • Marketo Analytics

Overall Satisfaction with Adobe Marketo Engage

We use Adobe Marketo Engage to run our newsletters, emails, landing pages, and webinar programs. We don't use Adobe Marketo Engage as a builder for our landing pages or emails, but we use a 3rd party vendor that integrates cleanly with it. We use it to host our creatives for those pages and emails. Additionally, we run reporting on the success of the previously mentioned marketing assets.
  • Integrates with to 3rd party vendors, including LinkedIn, Facebook, landing page builders, and email builders.
  • Great with being able to organize folders based on the organization's preferences, instead of having to stick to a general setup.
  • The email builder and landing page builder are very basic and not the most intuitive. We've solved that by using a 3rd party vendor that we can sync our landing pages and newsletter designs.
  • Email and email nurture reporting are hard to work with. Their default reports are pretty basic but aren't editable.
  • Lead Management
  • Prospecting / New Business
We're trying to drive growth in new markets and engage our current prospects and opportunities.
Pardot's landing page and email builders were simpler to use, but also needed the aid of a vendor or contractor who has web developing experience. I do prefer the look of Pardot, it looks smoother. Also, I like that drip campaigns were easier to build (and were fairly visual), compared to Adobe Marketo Engage.

Do you think Adobe Marketo Engage delivers good value for the price?

Yes

Are you happy with Adobe Marketo Engage's feature set?

Yes

Did Adobe Marketo Engage live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Adobe Marketo Engage go as expected?

I wasn't involved with the implementation phase

Would you buy Adobe Marketo Engage again?

Yes

Works well for organizations with a Head of Marketing Operations. It's so customizable, that someone needs to create templates and standard procedures, lists, and segments. Only suited for Marketing, and wouldn't recommend Sales having access to it, although you can integrate it with your CRM, so they can see information in there.

Adobe Marketo Engage Feature Ratings

WYSIWYG email editor
6
Dynamic content
Not Rated
Ability to test dynamic content
Not Rated
Landing pages
7
A/B testing
8
Mobile optimization
Not Rated
Email deliverability reporting
6
List management
9
Triggered drip sequences
Not Rated
Lead nurturing automation
7
Lead scoring and grading
9
Data quality management
Not Rated
Automated sales alerts and tasks
Not Rated
Calendaring
Not Rated
Event/webinar marketing
9
Social sharing and campaigns
Not Rated
Dashboards
8
Standard reports
6
Custom reports
7
API
8
Role-based workflow & approvals
7
Customizability
9
Integration with Salesforce.com
9
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated