Incredibly powerful software.... If you know how to use it
January 21, 2023
Incredibly powerful software.... If you know how to use it
Score 7 out of 10
Vetted Review
Verified User
Modules Used
- Marketo Lead Management
- I'm not quite sure, I use Marketo for landing pages, syncing to salesforce, and managing my ad campaigns
Overall Satisfaction with Adobe Marketo Engage
We use Adobe Marketo Engage to house all our campaigns, email, ads, everything. It's a key component to what we all do in the marketing department and we wouldn't be able to do anything without it.
- The organization of the software makes sense and is easy to navigate
- You can get really granular with the details of your campaign. If you can think it, Adobe Marketo Engage can likely do it.
- I only work in a small corner of Adobe Marketo Engage, but I know there is so much more it can do. It's really powerful software.
- Uploading images to use in Landing Pages is kind of a hassle. It's not very user friendly.
- Landing Page creation takes a long time, and templates aren't very customizable once created. If there was a drag and drop style, I would be so happy. I think that Hubspot has them beat in this regard.
- Lead Management
- Prospecting / New Business
We use Adobe Marketo Engage for email marketing, campaign management, web forms, and a lot more with the ability to upload information to salesforce for our sellers. I don't know that there is a software that is a one stop shop for everything we do. I know there are so many other features available that help our marketing department, but I only scratch the surface.
250,000 to 1 million
Do you think Adobe Marketo Engage delivers good value for the price?
Yes
Are you happy with Adobe Marketo Engage's feature set?
Yes
Did Adobe Marketo Engage live up to sales and marketing promises?
I wasn't involved with the selection/purchase process
Did implementation of Adobe Marketo Engage go as expected?
I wasn't involved with the implementation phase
Would you buy Adobe Marketo Engage again?
Yes