Good tool, but there are better solutions out there
January 26, 2023
Good tool, but there are better solutions out there
Score 4 out of 10
Vetted Review
Verified User
Modules Used
- Marketo Lead Management
- Marketo Analytics
Overall Satisfaction with Adobe Marketo Engage
Marketo helps us run our background automation for our marketing program. We use it for everything from lead scoring and lead assignment to salesforce updates, enrichment, and campaign assignments. It helps us save time by automating the many processes we need for our department to function efficiently.
- Easy navigation
- Functionality & capabilities
- UI/UX is outdated
- Hard to pinpoint things that are broken
- Product Launches
- Lead Management
- Prospecting / New Business
We use Marketo to assist with product launches by reaching out to new business contacts and informing them of our new features. The goal here is to drive growth in new markets. For lead management, we use this feature to help prioritize leads for our sales team to work or ensure they are working the most engaged contacts. As for prospecting and new business, we use this feature to drive interest and hopefully MQLs for our sales team to increase net new revenue.
Honestly, I miss hubspot. The userface is so much easier to manage. It's much more visual and intuitive. Their systems all integrate well with each other, where I run into issues with Marketo frequently. We also can't data load too many leads at once or it breaks Marketo. This is an issue we come into frequently when updating email opt-ins from events we run.
250,000 to 1 million
Do you think Adobe Marketo Engage delivers good value for the price?
Not sure
Are you happy with Adobe Marketo Engage's feature set?
No
Did Adobe Marketo Engage live up to sales and marketing promises?
I wasn't involved with the selection/purchase process
Did implementation of Adobe Marketo Engage go as expected?
I wasn't involved with the implementation phase
Would you buy Adobe Marketo Engage again?
No