Not sure
January 29, 2023

Not sure

Anonymous | TrustRadius Reviewer
Score 1 out of 10
Vetted Review
Verified User

Modules Used

  • Marketo Lead Management
  • Marketo Sales Insight

Overall Satisfaction with Adobe Marketo Engage

I have been using Adobe Marketo Engage for many years now, and it has proven to be a valuable tool for our marketing efforts. We primarily use it for email marketing, lead generation, and lead nurturing. The platform's automation capabilities have allowed us to streamline our processes and target our messaging more effectively. One of the main business problems that Adobe Marketo Engage addresses for us is the ability to segment our audience and personalize our communications. The platform's lead scoring and lead nurturing features have also helped us to better identify and engage with our most valuable leads. In terms of scope, we use Adobe Marketo Engage across multiple departments and teams within our organization, including marketing, sales, and customer success. It has become a central hub for all our marketing automation needs and has greatly improved the efficiency of our workflows.
  • Automation
  • Lead scoring
  • segmentation
  • Customer service
  • Templates
  • slow
  • Lead Management
ability to segment our audience and personalize our communications. The platform's lead scoring and lead nurturing features have also helped us to better identify and engage with our most valuable leads
The company already had Adobe Marketo Engage when I joined

Do you think Adobe Marketo Engage delivers good value for the price?

No

Are you happy with Adobe Marketo Engage's feature set?

No

Did Adobe Marketo Engage live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Adobe Marketo Engage go as expected?

I wasn't involved with the implementation phase

Would you buy Adobe Marketo Engage again?

No

I use Adobe Marketo Engage for years, but unfortunately, I have to say that my experience was not positive. The platform is very slow and unresponsive at times, which made it difficult to use effectively. Additionally, the customer service provided by the company was not up to par. I found myself having to reach out multiple times to get answers to my questions, and even then, the answers were not always helpful. Overall, I would not recommend this platform to others looking for a reliable marketing automation solution.

Adobe Marketo Engage Feature Ratings

WYSIWYG email editor
1
Dynamic content
10
Ability to test dynamic content
10
Landing pages
1
A/B testing
6
Mobile optimization
1
Email deliverability reporting
1
List management
10
Triggered drip sequences
4
Lead nurturing automation
5
Lead scoring and grading
6
Data quality management
2
Automated sales alerts and tasks
1
Calendaring
4
Event/webinar marketing
1
Social sharing and campaigns
1
Dashboards
1
Standard reports
1
Custom reports
1
API
7
Role-based workflow & approvals
8
Customizability
7
Integration with Salesforce.com
6
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated

Adobe Marketo Engage Support

The support is so slow and when they get back to us we get no where
ProsCons
Kept well informed
Slow Resolution
Poor followup
Less knowledgeable
Problems left unsolved
Escalation required
Difficult to get immediate help
Need to explain problems multiple times
Support doesn't seem to care
Slow Initial Response

Integrating Adobe Marketo Engage

  • Zoom
  • Linkedin
  • on24
  • Twenty-three
  • GoTo webinar
Very flat and never works well
  • API (e.g. SOAP or REST)
Make them in depth let users tell you how it should be done